計算機和平板電腦配件

屬于“計算機和平板電腦配件”子類別的商品包括：

• 電池和充電器

• 便攜包

• 抗眩光/顯示過濾器

• 支架、底座和端口復制器

• 散熱墊/膝墊

• 門鎖和安保

• 觸控筆

• 屏幕保護

商品名稱

為您的計算機和平板電腦配件商品擬一個好的商品名稱有助于買家放心購買您的商品。請使用以下指南創建好的商品名稱：

• 描述性足夠強，讓買家能夠僅基于商品名稱就可作出購買決定。

• 商品名稱應少于等于 150 個字符。

• 大寫每個單詞的首字母（首字母大寫），除非商品或供應商名稱刻意以小寫字母拼寫。如果您不確定準確的商品名稱，請查看制造商網站了解使用格式。

商品名稱風格

[品牌] + [商品名稱] +（[型號] 如適用）

避免以下操作以使商品名稱足夠清楚：

• 使用“時尚”、“輕量”、“正品”或“原版”等營銷語言。

• 商品名稱中包含“新品”、“翻新”、“再制造”等商品狀況。

• 商品名稱中包含術語“原始設備制造商 OEM”。這可能對買家具有迷惑性。

• 在商品名稱中提及顏色，除非該顏色是商品的特色，如顏色是非常重要因素的限量版商品（例如，Microsoft 無線筆記本電腦光電鼠標 3000--火龍果粉色）。

• 在商品名稱中包含保修信息（例如“終身更換保修”）。

具有兼容性的商品的商品名稱格式

[品牌] + [商品名稱] +（[型號] 如適用）+ [“適用于”+ 基本設備或基本設備系列 ]

不要列出商品兼容的所有型號。如果商品與多個型號兼容，請使用基本設備系列。商品名稱應少于等于 150 個字符。可以在商品描述中列出兼容的型號和型號名稱。

好的例子：

• Apple 85W MagSafe 電源適配器，用于 MacBook Pro (MC556LL/B)

• Compaq 鋰離子電池，用于 Presario 700 系列筆記本電腦

不好的例子：

• 全新鋰離子更換電池，用于 IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 系列筆記本電腦/更換 IBM 電池 P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011 92P1060 92P1071 92P1075 92P1087 92P1089 92P1091 9291101 9291102

具有兼容性的一般商品的商品名稱格式

[商品名稱] +（[型號] 如適用）+ [“適用于”+ 基本設備或基本設備系列]

對于與特定型號兼容的一般商品，請包含與品牌商品格式相同的信息：

好的例子：

• 鋰離子電池，用于 Lenovo X300 系列

品牌

在商品的商品名稱中使用制造商的品牌名稱。對于一般商品，請使用術語“通用”作為品牌名稱。

注意：請勿包含通用兼容配件的制造商品牌。例如，請勿使用 "Dell" 作為與 Dell 筆記本電腦兼容的通用筆記本電腦電池的品牌名稱。

要點

按以下順序對商品進行附加說明：

請按照以下指導創建好的商品描述：

• 簡潔、真實、淺顯易懂。

• 專注于商品的獨特屬性。

• 請勿提及競爭對手。

• 為商品提供最佳應用。

• 檢查拼寫和語法：

好的例子：

在您的桌面上，高級激光技術讓您能夠精確跟蹤、即時響應。在空中，創新的自由空間動作感應將手部活動轉化成自然的、響應型光標控制。在您的辦公桌前或房間里，您可以一邊休息一邊聽音樂、瀏覽照片或上網。直觀的波和點擊控制讓您能夠更輕松、自然地享受您最喜愛的媒體。30 英尺的工作范圍讓您能夠從房間的任何地方瀏覽媒體。

保修信息

在要點和/或商品描述中提供準確的保修信息并給出注釋。當發布商品狀況為“新品”的商品時，必須申請原始制造商保修（如果有）（請參閱 狀況指南）。若商品不提供有效的制造商保修，請勿表明該商品提供保修。請勿表明使用您的配件將“不會使基本設備的保修作廢”。

禁用的保修信息的示例：

Computer and Tablet Accessories

Products that fall under the Computer and Tablet Accessories subcategory include the following:

• Batteries and chargers

• Carrying cases

• Anti-glare/display filters

• Stands, docks, and port replicators

• Cooling pads/lap pads

• Locks and security

• Styli

• Screen protection

Titles

A good title for your computer and tablet accessories listings can help customers buy your products with confidence. Use the following guidance to create a good title:

• Be descriptive enough for a customer to make a purchase decision based on the information in the title alone.

• Titles should be 150 characters or less.

• Capitalize the first letter of each word (title case), unless the product or vendor name is deliberately spelled with a lowercase letter. If you are unsure about the exact product name, check the manufacturer's website for the format to use.

Title Style

[Brand] + [Product Name] + ([Model Number] if applicable)

Avoid the following practices to make your product titles as clear as possible:

• Using marketing language like "stylish," "lightweight," "genuine," or "original."

• Including condition types like "New," "Refurbished," "Remanufactured" in the title.

• Using the term "Original Equipment Manager OEM" in your title. It might be confusing to customers.

• Mentioning color in the title, unless it is a special feature of the product, like a limited edition where color is important (For example, "Microsoft Wireless Notebook Optical Mouse 3000--Dragon Fruit Pink").

• Including warranty information in the title (For example, "with Lifetime Replacement Warranty").

Title Format for Products with Compatibility

[Brand] + [Product Name] + ([Model Number] if applicable) + ["for" + base device or base device series]

Do not list all the model numbers with which the product is compatible. Use the base device series if the product is compatible with more than one model. Titles should be 150 characters or less. Compatible models and model numbers can be listed in the product description.

Good examples:

• Apple 85W MagSafe Power Adapter for MacBook Pro (MC556LL/B)

• Compaq Lithium Ion Battery for Presario 700 Series Laptops

Bad example:

• New Replacement Li-Ion Battery for IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 Series Laptops / Replacement IBM Battery P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011 92P1060 92P1071 92P1075 92P1087 92P1089 92P1091 9291101 9291102

Title Format for Generic Products with Compatibility

[Product Name] + ([Model Number] if applicable) + ["for" + base device or base device series]

For generic products that are compatible with certain models, include the information in the same format as branded products:

Good example:

• Lithium Ion Battery for Lenovo X300 Series

Brand

Use the brand name of the manufacturer in the title of your product. For generic products, use the term "Generic" as the brand name.

Note: Do not include the manufacturer brand for generic compatible accessories. For example, do not use "Dell" as the brand name for a generic laptop battery that is compatible with Dell laptops.

Bullets

Include additional descriptions for your products in the following order:

Bullet	Description	Example
1	Overall synopsis of product	Pen tablet with USB connection
2	Major feature	1,024 levels of pressure-sensitivity
3	Minor feature	Customizable menu shortcut buttons
4	Materials and construction (if important, if not, another feature is fine)	Thick, durable overlay
5	Warranty or accessory information	Limited lifetime warranty

Product Description

Follow the guidance below to create a good product description:

• Be concise, honest, and friendly.

• Focus on the product's unique properties.

• Don't mention competitors.

• Provide the best applications for the product.

• Check spelling and grammar.

Good example:

On your desk, advanced laser technology gives you precise tracking and instant response. In the air, innoive Freespace motion sensing transforms hand motions into natural, responsive cursor controls. Sit back and listen to music, browse photos, or surf the Web from your desk or across the room. Intuitive wave-and-click control offers an easier and more natural way to enjoy your favorite media. An operating range of 30 feet lets you navigate media from anywhere in the room.

Warranty Information

Provide accurate warranty information in the bullets and/or product description and listing comments. When listing products with the "New" condition type, the original manufacturer's warranty, if any, must apply (see Condition Guidelines). Do not indicate that the product has a valid manufacturer's warranty if it does not. Do not indicate that use of your accessory "will not void the warranty" of the base device.

Example of prohibited warranty information:

The Techno replacement battery for Dell Inspiron models will not void the original manufacturer's warranty.

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特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。