這份亞馬遜服裝圖片指南，請收好！

亞馬遜觀察

2022-03-26

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這份亞馬遜服裝圖片指南，請收好！

服裝圖片指南

能體現商品優點的清晰圖片是商品成功銷售的關鍵。對于在線店鋪，商品圖片是最有價值的之一。

當買家瀏覽頁面時，通常是在受到圖片的吸引后才考慮您的商品。此外，由于在線購物的選擇眾多，因此一張精良的圖片能讓您的商品脫穎而出，而質量不佳的圖片只會導致買家流失。使用您的商品圖片傳達商品的賣點和特點，激起買家的興趣，同時強化您的品牌。每個 SKU 必須有一張主圖片。

圖片類型

可以為商品目錄中的每件商品顯示幾張圖片。作為賣家，您可以根據自己的喜好為商品搭配多張高清圖片，從而讓買家做出明智的購買決定。您可以使用四類圖片來展示您的商品：

【父商品 SKU 主圖片】，用于商品詳情頁面（買家在搜索或瀏覽目錄時看到的頁面）。每個父商品只能使用一張主圖片。商品詳情頁面中所展示的主圖片是全尺寸圖片的縮略圖。當買家點擊縮略圖時，彈出窗口將顯示全尺寸圖片。您必須提供一張父商品主圖片。
【子商品 SKU 主圖片】：用于展示特定顏色的指定子商品 SKU。子商品 SKU 的主圖片顯示在圖片彈出窗口中。每個子商品 SKU 只能使用一張主圖片，展示特定顏色的子商品。您必須為銷售的每種顏色的子商品提供一個子商品主圖片。
【備用圖片】：用于展示商品的不同視角，幫助買家從用途、細節、材質、剪裁或其他方面了解商品，或展示相關商品。您可為每個父商品 SKU 或子商品 SKU 提供最多八張備用圖片。父商品的備用圖片會在圖片彈出窗口中顯示。如果買家點擊圖片彈出窗口中的特定顏色（例如，藍色樣品），則彈出窗口會顯示“藍色”SKU 的備用圖片。
【樣本圖片】：用于展示商品的不同顏色、面料或其他選擇。您可為每個子商品 SKU 提供一張樣本圖片。樣本圖片顯示在商品詳情頁面上的顏色名稱旁邊。

圖片要求

提交高質量的圖片可以增加商品的銷售機會。您的商品圖片必須符合一定的。不符合這些要求可能會導致您的賣家賬戶被暫停。

必填

對于主圖片：

使用純白色背景 (RGB 255, 255, 255; hex #FFFFFF)
只包含買家將收到的物品；不要顯示商品不包含的配件
如果是捆綁商品，沒有必要顯示全部商品，只顯示一張商品圖片即可

對于所有圖片，包括備用圖片：

商品圖片的最長邊應至少為 1001 像素
商品圖片應為彩色，不要使用黑白圖片
展示完整的商品；商品應至少占據圖片面積的 85%
備用圖片可以是其他的角度或視角、樣本。

禁止使用的圖片

對于主圖片：

采用非純白色背景的圖片 (RGB 低于 255)
圖片中的商品圖像被部分裁剪
文本、徽標、邊框、色塊、水印或其他圖形位于商品上方或背景上
主圖片中的同一模特有多種姿勢，或同一商品有多個視圖
模特處于跪坐、斜靠姿勢或睡姿（模特必須采取站姿）
顯示包裝、品牌或吊牌的圖片（長襪或短襪除外）
包含可見人體模型（長襪或短襪除外）

對于所有圖片，包括備用圖片：

與商品名稱不符的圖片
裸體或帶有性暗示的圖片
模糊、經過像素化處理，或具有鋸齒邊緣的圖片
穿戴在模特身上拍攝的兒童和嬰兒內衣和泳衣的圖片

注意：

提交子商品的主圖片時，請確保圖片展示的是實際發布的子商品。例如，如果您發布不同顏色的同款 T 恤衫，請務必提供展示變體商品顏色的圖片。
如果您提交的圖片達到 1001 像素，買家便可使用商品詳情頁面的縮放功能。縮放功能可減少退貨和負面。

內衣和泳衣

內衣、女士內衣和泳衣商品的圖片不得包含色情淫穢內容，具體由亞馬遜全權裁定。此外，此類商品的圖片還必須遵守以下規則：

禁止使用人體模特采取不雅、過于色情或淫穢的姿勢的圖片。
禁止使用顯示全裸部位（乳房、生殖器、裸臀等）的圖片。
穿著薄透商品的人體模特圖片可以根據的酌情判斷予以展示，但前提是不能以猥褻或具有挑逗性的方式暴露或展示生殖器和乳房/乳頭。禁止使用馬賽克或其他類型的圖形來遮蓋裸露的身體部位。
丁字褲和內褲的商品主圖片必須使用正面圖。背面圖可作為備用圖片上傳。
無法完全遮蓋正面及背面部位的丁字褲和內褲的圖片不得使用人體模特。禁止使用噴筆處理裸露的皮膚部位。

樣本圖片

商品詳情頁面顯示的是父商品的主圖片。子商品的樣本圖片（如有）以 30 x 30 像素的縮略圖形式顯示在主圖片下方。

樣本圖片可以幫助買家了解商品的其他方面，如顏色或細節。

買家點擊樣本圖片時，會出現以下兩種情況之一：

如果有子商品的主圖片，商品詳情頁面上的樣本圖片/顏色名稱會和圖片彈出窗口關聯，彈出窗口中會顯示子商品 SKU 的主圖片。
如果沒有子商品的主圖片，商品詳情頁面中的樣本圖片/顏色名稱不會關聯任何內容。

即便您不考慮使用樣本圖片，您也可以通過以下兩種方式對商品使用樣本圖片：

一張圖片，多種顏色變體：

對于某個沒有樣本圖片的商品，您可以使用多張主圖片來展示所有顏色變體。您可以使用這些圖片作為商品變體的樣本圖片及主圖片。與所有樣本圖片一樣，這些圖片顯示為縮略圖，點擊縮略圖后，圖片將在彈出窗口中顯示為全尺寸的主圖片。

一張圖片，所有商品變體：

您可以使用一張圖片來展示所有顏色變體。例如，您可以使用“疊放多件針織衫”的主圖片來展示您銷售的所有商品顏色，并且不使用樣本圖片。在這種情況下，您可以提交“疊放多件針織衫”的圖片作為備用圖片。此備用圖片會關聯“查看大圖或其他視圖”鏈接下的詳情頁面。所有備用圖片都會在同一個彈出窗口中顯示。點擊彈出窗口中的縮略圖，買家即可從彈出窗口中的一張圖片移動到另一張圖片。

可接受和不可接受的圖片

下方顯示了可接受和不可接受的圖片示例。

圖片需要采用純白色背景。
可接受
不可接受

圖片必須清晰，未經過像素化處理或沒有鋸齒邊緣。
可接受
不可接受

商品上或背景中不能有文字、徽標、圖形或水印。
可接受
不可接受

商品的圖像不能被部分剪裁。
可接受
不可接受

主圖片中的同一模特不能采取多種姿勢，或主圖片中的同一商品不能展示多個視角
可接受
不可接受

模特不能處于跪坐、斜靠姿勢或睡姿（只能采取站姿）。
可接受
不可接受

商品圖片不能帶有包裝或外部品牌標簽，襪子類商品除外。
可接受
不可接受

圖片不能包含可見的人體模特，襪子類商品除外。
可接受
不可接受

Image guidelines for clothing
Good images are important to your products' success. In an online store, the product image is one of your most valuable marketing tools.
When customers browse Amazon pages, often the image draws them to consider your product. In addition, with so many choices available for online purchases, a well-formed image can set your product apart from the others. Poor quality images turn away customers. Use your product images to communicate the selling points and features of your products, to inform and interest customers, and to reinforce your brand. Every SKU must have a main image.
Types of images
Amazon can display several images for each product in the catalog. As a seller, it is in your interest to provide several high-resolution product images for your products so customers can make informed buying decisions. You can use four types of images to illustrate your products:
The parent SKU main image, used for the product detail page (the page customers see when they search or browse the catalog). Only one main image is used per parent product. The main image appears as a smaller representation of the full-size image on the product detail page. When customers click the smaller picture, the full-size picture appears in a pop-up window. You must supply a parent main image.
The Child SKU main image, used to show a view of the product in the specific color for the given child SKU. The main image for the child SKU shows in the image pop-up window. Each child SKU has just one main image, representing the child product in the specified color. You must supply a child main image for every color that you sell.
Alternate images, used to show different views of the product to help clarify use, detail, fabric, cut, or other ways to view the product, or to show related products. You can supply up to eight alternate images for each parent or child SKU. The alternate image for a parent product appears in the image pop-up window. If a customer clicks a specific color in the image pop-up window (for example, a blue sample), then the pop-up window shows the alternate image for the "blue" SKU.
Swatch images, used to show different available colors, fabrics, or other choices for products. You can supply one swatch image per child SKU. Swatch images display on the product detail page next to the name of the color.
Image requirements
By submitting quality images, you can improve your chances of selling your products. Your product images must meet certain technical and style requirements. Failure to meet those requirements could result in the suspension of your seller account.
Required
For main images:
Use pure white backgrounds (RGB 255, 255, 255; hex #FFFFFF)
Include only what the customer will receive; accessories that are not part of the product should not be shown
If it is a bundled product, it is not necessary to show the entire lot, a single image of the product will suffice
For all images, including alternate images:
Product images should be at least 1001 pixels on the longest side
Product images should be in color, not black and white
Show the entire product; the product should occupy at least 85% of the image area
Alternate images can be different angles, views, or swatches
Prohibited
For main images:
Images with a non-pure white background (RGB less than 255)
Images with part of the product for sale cropped by a frame edge
Text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background
Multiple positions of the same model, or multiple views or colors of the same product in the main image
Models that are sitting, kneeling, leaning, or lying down (models must be standing)
Images that show packaging or brand or swing tags, except for stockings or socks
Visible mannequins, except for stockings or socks
For all images, including alternate images:
Images that do not match the product title
Nudity or sexually suggestive images
Images that are blurry, pixelated, or have jagged edges
Images of Kids & Baby underwear or swimwear that are photographed on a model
Note:
When submitting the main image for child products, be sure the image represents the actual child product being listed. For example, if you are listing different colors of the same T-shirt, it is important that you provide an image that represents the variant color.
When you submit an image of at least 1,001 pixels, customers can use the zoom feature on the product detail page. This feature may reduce returns and negative feedback.
Intimate clothing and swimwear
Images of intimate clothing, lingerie, and swimwear products may not be sexually explicit or obscene, as determined at the sole discretion of Amazon. In addition, images of such products must comply with the following rules:
Images of live models that use poses that could be interpreted as indecent, excessively erotic, or lewd are not permitted.
Images that display full nudity (breasts, genitalia, bare bOTTOms, and so on) are not permitted.
Images with live models wearing sheer products might be permitted, provided that genitalia and breasts/nipples are not exposed or presented in a lewd or provocative manner. No bars or other types of graphics are permitted to cover exposed body parts.
Thongs and panties must use front views for the main product image. Back views can be uploaded as alternate views.
Thongs and panties that do not provide full coverage in the front and back must have images that do not use a human model. Air-brushing is not permitted for exposed skin areas.
Swatch images
Product detail pages show the main image for the parent product. Swatch images for child products, if available, appear below the main image as 30 x 30 pixel thumbnails.
Swatch images help customers see other aspects of your product, such as color or detail.
When a customer clicks the swatch image, one of two things happens:
If the main image for the child product is available, then the swatch image and / or color name text on the detail page links to the image pop-up windows, and the main image for the child SKU appears in a pop-up window.
If the main image for the child product is not available, then the swatch image and / or color name text on the detail page does not link to anything.
Even though you might not think of using swatch images, there are two ways you can leverage swatch images for your products:
Single image, many color variations:
You might have several main images for all color variations for a product that does not have swatch images. You can use these images as swatch images and as main images for your variations. As with any swatch image, the images appear as thumbnails that, when clicked, appear full-sized as the main image in a pop-up window.
Single image, all product variations:
You might have a single image featuring all color variations. For example, you might have a main image of a "pile of sweaters" to represent all the colors you sell, and you do not use swatch images. In this case, you can submit the "pile of sweaters" image as an alternate image. This alternative image is linked from the detail page, under the "See larger image or other views" link. All the alternate images appear in the same pop-up window. The customer can move from image to image in this pop-up window by clicking the thumbnail in the pop-up window.
Acceptable and unacceptable images
Examples of both acceptable and unacceptable images are shown below.
The image needs to be on a pure white background.
Acceptable
Unacceptable
Images must not be blurry, pixelated, or have jagged edges.
Acceptable
Unacceptable
No text, logos, graphics, or watermarks can be over the top of a product or in the background.
Acceptable
Unacceptable
No part of the product for sale can be cropped by a frame edge.
Acceptable
Unacceptable
Images must not have multiple positions of the same model, or multiple views of the same product in the main image.
Acceptable
Unacceptable
Models must not be kneeling, leaning, or lying down (only standing).
Acceptable
Unacceptable
Products must not be in packaging or shown with external brand tags, except for stockings or socks.
Acceptable
Unacceptable
Images must not have visible mannequins, except for stockings or socks.
Acceptable
Unacceptable