亞馬遜官方解答早期評論者計劃常見問題

2022-03-26

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歡迎訪問早期評論者計劃門戶。早期評論者計劃旨在鼓勵已購買某款商品的買家通過評論來分享他們的真實體驗。此計劃旨在幫助品牌所有者獲得早期評論，這有助于買家做出更明智的購買決定，并且可以增加頁面瀏覽量，最終實現銷售額提升。要參與此計劃，請首先注冊您的第一個商品。了解更多信息。

早期評論者計劃

早期評論者計劃常見問題

早期評論者計劃費用
早期評論者計劃條款

什么是早期評論者計劃？

早期評論者計劃是一個鼓勵已購買某款商品的買家通過評論來分享其真實體驗的計劃。該計劃旨在幫助品牌所有者獲得早期評論，這有助于買家做出更明智的購買決定，并且可以增加頁面瀏覽量，最終實現銷售額提升。

哪些 SKU 符合此計劃的注冊條件？

評論少于 5 條的 SKU 可能符合此計劃的注冊條件。此時，SKU 的定價也必須高于 $9.00。如果報價低于 $9.00，我們可能會停止征集買家評論。您仍可在該計劃中注冊商品，但我們不會征求購買價格低于 $9.00 的買家的評論。

為什么我只能注冊在美國銷售的 SKU？

目前，此計劃僅適用于商城 (www.amazon.com)。如果您發布的某個 SKU 同時在美國和其他商城出售，則該 SKU 符合此計劃的注冊條件，但將僅征集在 www.amazon.com 上購買該 SKU 的買家的評論。

如何知道我的商品是否收到了來自此計劃的評論？

您可以在賣家平臺的計劃控制面板上追蹤您的注冊績效/狀態。您也可以直接在商品詳情頁面上查看評論。您可以通過內容為“早期評論者獎勵”的橙色標記來識別早期評論者計劃評論。

買家為何會信任這些評論？

我們僅邀請已購買相應商品的買家分享其真實的體驗，無論他們提供 1 星評論還是 5 星評論。我們不會為這些評論者提供免費商品或折扣。在買家購買商品時，我們不會透露商品是否參與了此計劃，因為我們希望了解在不知道將來會獲得獎勵的情況下真正選擇購買該商品的買家的看法。

此計劃的評論者是如何選定的？

我們希望獲得真實的評論，因此我們會從盡可能多的買家中進行選擇，而不是只選擇幾個。我們會從購買參與此計劃的商品的所有買家中隨機選擇一些買家，前提是他們沒有毀謗或提供虛假評論的歷史記錄且符合我們的資格條件。請注意，并非購買計劃商品的所有買家都可在提供評論后獲得獎勵。我們希望此計劃能夠產生足夠多的評論，以幫助買家做出更明智的購買決定；它并非是鼓勵買家購買商品的獎勵計劃。亞馬遜員工、參與此計劃的賣家及其親朋好友都沒有資格參與此計劃。

評論者將獲得哪些獎勵？

若在評論征集期間提交了真實且符合亞馬遜社區準則的評論，評論者將獲得一份小獎勵（例如，價值 $3.00 的 Amazon.com 禮品卡）。該獎勵旨在感謝評論者分享他們的真實體驗，無論他們提供 1 星評論還是 5 星評論。評論的性質不會影響獎勵或今后獲得獎勵的機會。

賣家會對這些評論或參與此計劃的評論者造成影響嗎？

賣家可以選擇參與此計劃的 SKU，但無法對買家評論的內容或星級評定產生影響。此外，我們還禁止賣家與買家就其評論進行交流。只要早期評論者計劃符合我們的社區準則，亞馬遜便不會修改或移除這些評論。

我的商品獲得 5 條評論后會從該計劃中移除嗎？

商品注冊后，最多將在一年內或在您通過此計劃收到 5 條評論之前繼續請求買家評論。通常情況下，我們不會因為商品的評論超過 5 條就停止征集。這意味著，如果您注冊的商品評論為 0 條，之后買家撰寫了評論且未向其提供獎勵，我們將繼續向買家征集評論，直到通過此計劃獲得 5 條評論為止。

如何收費？我是否按每條評論支付費用？

每次注冊的費用是 $60，再加上任何適用稅費。一次注冊包含父 SKU 系列中的所有 SKU 或獨立 SKU。您不必單獨注冊子 SKU。一旦您通過此計劃收到第一條評論，您就需要支付 $60 的費用。無論您收到 1 條評論還是 5 條評論，這是對該 SKU 支付的唯一一次費用。如果您未收到任何評論，我們將不會向您收費。

如何在變體級別共享注冊？

早期評論者注冊面向的是父 SKU 級別的獨立 SKU 或 SKU 系列。如果您注冊一個父 SKU，注冊時所有子商品將會一起進行注冊并固定下來，這意味著注冊后對該 SKU 系列進行的任何更改都不會考慮在內。這是因為評論通常在同一變體系列商品間共享，因此獲得的有關某個子 SKU 的評論應顯示在該系列的所有其他商品的詳情頁面上。

Early Reviewer Program
The Early Reviewer Program encourages buyers who have already purchased a product to share their authentic experience through reviews. The program's goal is to help brand owners acquire early reviews, which helps customers make smarter buying decisions and can lead to an increase in page views and ultimately sales. To participate in this program get started by enrolling your first product. Visit the Early Reviewer Program portal to learn more.
Early Reviewer Program FAQ
Early Reviewer Program Fees
Early Reviewer Program Terms
What is the Early Reviewer Program?
The Early Reviewer Program is a program that encourages buyers who have already purchased a product to share their authentic experience through reviews. The program's goal is to help brand owners acquire early reviews, which helps shoppers make smarter buying decisions and can lead to an increase in page views and ultimately sales.
Which SKUs are eligible to be enrolled in this program?
SKUs with less than five reviews might be eligible for enrollment in this program. At this point, the SKUs must also be priced above $9.00. If the offer price falls below $9.00, we may cease requesting reviews from customers. You may still enroll the product in the program, but we may not solicit reviews from customers who purchased for less than $9.00.
Why can I only enroll SKUs that I sell in the U.S.?
Currently, this program is limited to the U.S. (www.amazon.com) only. If you have listed a SKU to sell in the U.S. as well as other marketplaces, it will be eligible to enroll in this program, but Amazon will only request reviews from customers who purchased the SKU on www.amazon.com.
How will I know if my product has received a review from this program?
You can track the performance/status of your enrollments on the program Dashboard in Seller Central. You can also see the reviews directly on the product detail page. You can identify the Early Reviewer Program reviews by the orange badge that reads "Early Reviewer Rewards".
Why should customers trust these reviews?
We only ask customers who have already purchased the product to share their true experience, regardless of whether it is a 1-star or 5-star review. No free products or discounts are given to these reviewers. We also do not disclose at the time of purchase whether a product is participating in the program because we want to hear from customers who have authentically chosen to buy that product without any knowledge of a future reward.
How are reviewers selected for this program?
We want authentic reviews, and we would like to select from as many customers as possible, not just a select few. We select customers randomly from a list of all customers who have purchased products participating in this program, as long as they have no history of abusive or dishonest reviews and meet our eligibility criteria. Note that not all customers who purchase participating SKUs will receive reward offers to write a review. We want this program to generate enough reviews to help customers make smarter buying decisions; this is not a rewards program intended to encourage purchases. Amazon employees, participating sellers and their friends and family are not eligible to participate in this program.
How are reviewers rewarded?
Reviewers will receive a small reward (for example, a $3.00 Amazon.com Gift Card) after they have submitted an authentic review within the offer period and the review meets our community guidelines. This reward is to thank reviewers for sharing their authentic experience, regardless of whether it is a 1-star or 5-star review. The nature of the review does not affect the reward or the chance of getting future rewards.
Can sellers influence these reviews or the reviewers participating in this program?
No. Sellers choose SKUs to participate in this program, but are not allowed to influence the content or star rating of the customer reviews. Sellers are also prohibited from communicating with customers about their reviews. Amazon does not modify or remove reviews from the Early Reviewer Program, as long as they comply with our community guidelines.
Is my product removed from the program after it gets 5 reviews?
Once the product is enrolled, Amazon will continue to request customer reviews for up to one year, or until the enrollment has received 5 reviews through the program. Solicitation does not stop just because the product has more than 5 reviews in general. This means that if you enroll your product with 0 reviews and then customers write reviews without Amazon having provided them with a reward, we will continue asking customers for reviews until we receive 5 reviews through the program.
How much does it cost? Am I paying per review?
Each enrollment costs $60 plus any applicable taxes. An enrollment covers all SKUs in a parent SKU family or stand-alone SKU. You do not have to enroll children SKUs individually. You are charged the $60 fee once you receive your first review through the program. That is the only time a fee is charged for that SKU, whether you receive one review or five reviews. If you receive no reviews, you will not be charged.
How are enrollments shared at the variation level?
enrollments are for stand-alone SKUs or SKU families on the parent SKU level. If you enroll a parent SKU, all children are enrolled and fixed as of time of enrollment, meaning any changes to SKU family after enrollment are not taken into account. This is because reviews are generally shared between products in the same variation family, so a review obtained on one child SKU should display on the detail page of all others in the family.