翻新商品發(fā)布指南

如何創(chuàng)建翻新商品 ASIN

1. 在您的賣家平臺(tái)賬戶中，選擇“目錄”>“添加新商品”。

2. 點(diǎn)擊“我要添加經(jīng)認(rèn)證的翻新商品”。
   

1. 此鏈接僅在您是經(jīng)批準(zhǔn)的翻新商品賣家時(shí)顯示。

3. 輸入將作為翻新商品提供的商品的新品等價(jià)物 ASIN。

4. 如果尚不存在現(xiàn)有的翻新商品 ASIN，系統(tǒng)將提示您選擇添加：
   

1. 請(qǐng)記住，翻新商品 ASIN 的價(jià)格必須比新品等價(jià)物的價(jià)格低至少 5%。

2. 庫(kù)存數(shù)量

3. 價(jià)格
   

4. SKU，用于您內(nèi)部記帳。

5. UPC，不能與新品的 UPC 相同。

5. 選擇“創(chuàng)建翻新商品 ASIN”。

如果您無(wú)法在上找到新品等價(jià)物，則需要從頭創(chuàng)建您的 ASIN。

1. 在您的賣家平臺(tái)賬戶中，選擇“目錄”>“添加新商品”。

2. 點(diǎn)擊“我要添加未在亞馬遜上銷售的新商品”。

3. 選擇最適合您的商品的分類，然后向下瀏覽，直至看到“選擇分類”按鈕。

4. 輸入所有必要信息。

5. 對(duì)于商品名稱，您必須在末尾添加“（翻新商品）”。示例： Nikon Coolpix S7000 Wi-Fi 數(shù)碼相機(jī)（翻新商品）。

6. 狀況必須為“新品”。

7. 添加所有必填信息后，您將能夠選擇“保存并完成”。

我們的團(tuán)隊(duì)將確保這些新創(chuàng)建的 ASIN 在 5 個(gè)工作日內(nèi)添加到翻新商品目錄中。

為什么我無(wú)法在亞馬遜翻新商品上發(fā)布我的商品？

您必須獲得批準(zhǔn)才能銷售翻新商品。如果您想申請(qǐng)銷售翻新商品，請(qǐng)參閱亞馬遜翻新商品幫助頁(yè)面，了解有關(guān)批準(zhǔn)流程的信息。

如果您已獲得批準(zhǔn)但仍無(wú)法銷售商品，可以聯(lián)系亞馬遜翻新商品銷售伙伴支持。

翻新商品發(fā)布指南

為了提供最佳買家體驗(yàn)，除了服務(wù)商業(yè)解決方案協(xié)議中的所有發(fā)布要求外，我們希望所有翻新商品 ASIN 均遵循以下發(fā)布指南：

• 所有 ASIN 在商品名稱的末尾必須有“（翻新）”。例如，Nikon Coolpix S7000 Wi-Fi 數(shù)碼相機(jī)（翻新商品）。

• 所有翻新商品 ASIN 必須以新商品的 5% 或更高折扣發(fā)布。這是為了遵守公平定價(jià)政策。

• 所有圖片都必須符合亞馬遜商品圖片要求。

• 請(qǐng)勿使用您的賣家名稱作為品牌或制造商，除非您的商品是自有品牌商品。

• 請(qǐng)勿在商品名稱、描述或要點(diǎn)中提及保修。

• 所有 ASIN 都應(yīng)遵守商品詳情頁(yè)面規(guī)則。

如果您有其他問(wèn)題，請(qǐng)?jiān)谫u家平臺(tái)的“聯(lián)系我們”中聯(lián)系翻新商品銷售伙伴支持。

翻新商品定價(jià)

根據(jù)翻新商品重新定價(jià)規(guī)則，您可以自動(dòng)調(diào)整庫(kù)存中翻新 SKU 的價(jià)格。您可以使用常規(guī)調(diào)整為相關(guān)的新品等價(jià)物推薦報(bào)價(jià)。此外，設(shè)置翻新商品重新定價(jià)規(guī)則將提高或降低您的商品價(jià)格，以響應(yīng)與翻新商品版本相對(duì)應(yīng)的新品 ASIN。如此一來(lái)，如果商品的新品版本價(jià)格下降，您的商品價(jià)格將調(diào)整為保持比新品等價(jià)物 ASIN 上的對(duì)應(yīng)推薦報(bào)價(jià)低 5%。

1. 在您的賣家平臺(tái)賬戶的【定價(jià)】選項(xiàng)卡下，選擇【自動(dòng)定價(jià)】，然后點(diǎn)擊【創(chuàng)建自定義定價(jià)規(guī)則】按鈕。

2. 從創(chuàng)建自定義定價(jià)規(guī)則屏幕上，選擇翻新商品定價(jià)規(guī)則類型并為其指定名稱，然后選擇將激活該規(guī)則的商城。

3. 接下來(lái)，定義定價(jià)規(guī)則的參數(shù)：
   

1. 您的翻新商品 ASIN 的價(jià)格應(yīng)始終比新品 ASIN 低至少 5%。在第一部分，您可以指定將您的 SKU 重新定價(jià)為比新品低特定金額或特定百分比。如果沒(méi)有任何新品 ASIN 與您的翻新商品 ASIN 相對(duì)應(yīng)，則這一部分規(guī)則將被忽略。

2. 您還可以根據(jù)對(duì)同一翻新商品 ASIN 所做的其他報(bào)價(jià)，對(duì)您的 SKU 進(jìn)行重新定價(jià)。您可以比推薦報(bào)價(jià)低或高一定的百分比或金額，或者與推薦報(bào)價(jià)一致。

3. 當(dāng)您輸入每個(gè)條目時(shí)，底部的規(guī)則一覽將隨著您的選擇進(jìn)行更新。

4. 規(guī)則參數(shù)的第三部分將允許您選擇與您的商品價(jià)格進(jìn)行比較的報(bào)價(jià)類型和狀況。

5. 最后，請(qǐng)告知亞馬遜，當(dāng)您的商品價(jià)格在其他位置更新時(shí)是否暫停此規(guī)則。

對(duì)規(guī)則的定義方式感到滿意后，請(qǐng)點(diǎn)擊【將此規(guī)則保存到亞馬遜】按鈕。

Amazon Renewed Listing Guide

How to create a Renewed ASIN

1. In your Seller Central account, select Catalog > Add a Product.

2. Click on “I’m adding a certified refurbished product”.
   

1. This link will only appear if you are an approved Renewed Seller.

3. Enter the New equivalent ASIN of the item you will be offering as Renewed.

4. If there is not an already existing Renewed ASIN you will be prompted to optionally add:
   

1. Keep in mind Renewed ASINs must be priced 5% less or more than the new equivalent.

2. Inventory Quantity

3. Price
   

4. SKU, for your internal bookkeeping.

5. UPC, cannot be the same UPC as the new item.

5. Select Create Renewed ASIN.

If you are unable to locate a New equivalent on Amazon, you will need to create your ASIN from scratch.

1. In your Seller Central account, select Catalog >Add a Product.

2. Click on “I’m adding a product not sold on Amazon”.

3. Select the category that best fits your item and drill down until you receive a “Select Category” button.

4. Enter all necessary information.

5. For your title you must add (Renewed) at the end. Example: Nikon Coolpix S7000 Wi-Fi Digital Camera (Renewed).

6. Your condition type must be “New”.

7. Once all required information is added you will be able to select “Save and Finish”.

Our team will ensure these newly created ASINs are added to the Renewed catalog within 5 business days.

Why am I not able to list my products on Amazon Renewed?

You must be approved to sell Renewed products. If you would like to apply to sell Renewed items please see the Amazon Renewed Help Page for information on the approval process.

If you are approved, and still unable to sell, you can contact Amazon Renewed Seller Support.

Renewed Listing Guidelines

For the best customer experience we expect all Renewed ASINs to follow the below listing guidelines in addition to all listing requirements in the Amazon Services Business Solutions Agreement :

• All ASINs must have (Renewed) at the end of the title. For example, Nikon Coolpix S7000 Wi-Fi Digital Camera (Renewed).

• All Renewed ASINs must be listed at a 5% or more discount than its new countart. This is to remain in compliance with Amazon Marketplace Fair Pricing Policy.

• All images must be adhering to Amazon Product Image Requirements

• Do not use your seller name as the Brand or Manufacturer, unless your product is a Prie Label.

• Do not mention warranties in your title, descriptions or bullet points.

• All ASINs should adhere to Amazon Product Detail Page Rules

If you have additional questions, contact Renewed Seller Support in Contact Us in Seller Central.

Renewed Pricing

Renewed repricing rule allows you to automatically adjust prices on the Renewed SKUs in your inventory. Your price can adjust to the relevant New Equivalent Featured Offer with a regular automated pricing rule. Additionally, setting a Renewed repricing rule will raise or lower your prices in response to the New ASIN that is mapped to the Renewed version. That way, if the new version of the product drops, your price will adjust to remain at least 5% lower than the corresponding featured offer on the New equivalent ASIN.

1. In your Seller Central account, choose Automate Pricing under the Pricing tab, and then click on the Create a customized Pricing rule button.

2. From the Create a customized Pricing rule screen, select the Renewed pricing rule type and give it a name, and choose the marketplaces where the rule will be active

3. Next, define the parameters of your pricing rule:
   

1. Your Renewed ASIN should always be priced at least 5% below the New ASIN. In the first section, you can specify to rePRICE your SKU by a certain amount or percentage below New. If there is no New ASIN mapped to your Renewed ASIN, this part of the rule will be ignored.

2. You can also reprice your SKU in relation to other offers that are made on the same Renewed ASIN. You can stay below, above or match the Featured Offer by a certain percentage or amount.

3. As you make each entry, a rule summary at the bOTTOm will be updated with your selections

4. The third section of the rule parameters will allow you to choose the types of offers and conditions that your prices will be compared against.

5. Finally, let Amazon know whether to pause this rule when your price is updated elsewhere.

After you are satisfied with how your rule is defined, click the Save this rule in Amazon button.

Once you have created a Renewed Pricing Rule, please see Add SKUs to a pricing rule

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