照明類重要商品特征

詳情頁面上的重要商品特性要點有助于買家了解商品的詳細情況，影響到他的購買決策。

• 突出展示您希望買家考慮的五個關(guān)鍵特點，比如尺寸、適齡性、商品的理想條件、技能水平、成分含量、原產(chǎn)地等。

• 保持一致的順序。 如果您的第一個商品要點是原產(chǎn)地，那么請為所有的商品保持相同的順序

• 重申商品名稱和說明中的重要信息

• 請在每條要點開頭使用大寫

• 寫短句，末尾不加標點

• 請勿包含促銷和價格信息

• 請勿包含配送或公司信息。  的政策禁止包含賣家、公司或配送信息

• 特性要點有助于買家評估商品，任何與商品無關(guān)的信息都會干擾買家的購買決策。

買家使用這部分獲取商品快照。他們可能使用這部分確定購買決定，或它足夠有吸引力他們以便他們會閱讀完整的商品描述。

改善可讀性的小竅門

建議：

• 將所有數(shù)字寫成阿拉伯數(shù)字

• 用分號將一個特性要點中的短語隔開

• 拼寫出測量單位，例如 quart、inch、feet 等

不建議：

• 使用破折號、符號、句號或感嘆標點

• 表達含糊。須盡可能具體說明商品特性和屬性

• 輸入公司具體信息。該板塊只對應(yīng)商品特性

示例

好：

技術(shù)詳情

• 有兩種安裝選項：魔術(shù)貼安裝和螺釘支架安裝

• 材料取自喜馬拉雅山天然鹽晶

差 ：

技術(shù)詳情

• 必買

• USPS 優(yōu)先郵遞發(fā)貨（2-3 天）或者 USPS 快捷郵遞（1-2 天，須簽收）

• 僅 12.99 美元

Key Product Features in Lighting

The Key Product Features bullets on the detail page tell the customer about the details of your product and can influence the customer purchase decision.

• Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on

• Maintain a consistent order.  If your first bullet point is country of origin, keep that same order for all your products

• Reiterate important information from the title and description

• Begin each bullet point with a capital letter

• Write with sentence fragments and do not include ending punctuation

• Do not include promotional and pricing information

• Do not include shipping or company information.  Amazon policy prohibits including seller, company, or shipping information

• Feature bullets help customers evaluate a product, so any non-product-specific information can distract from a customer‘s purchase decision

Content	Example: Featured Bullets
Materials/Finish	Satin nickel and chrome finish Black Painted Finish
Ratings	UL Wet Listed Energy Star compliant
Bulb Specifications	Uses 2 x 40W Candelabra-Base Bulbs Uses 60W incandescent bulbs (Not Included) 26-watt lamp included lasts 10,000 hours
Mounting	Semi-flush mounted
Place of origin	Made in China; Made in USA
Measurements	Actual Size: L: 13- Inch ;W: 13-Inch H: 3-1/8 Inch
Warranty information	1-year manufacturer warranty with proof of purchase
Other	Assembly required; note any warnings

Customers use this section to get a snapshot of the product. They may use this section to finalize a purchase decision or it may interest them enough so they will then read the full product description.

Tips to improve readability

Do:

• Write all numbers as numerals

• Separate phrases in one bullet with semicolons

• Spell out measurements such as quart, inch, feet, and so on

Do Not:

• Use dashes, symBols, periods, or exclamation points

• Write vague statements; be as specific as possible with product features and attributes

• Enter company-specific information; this section is for product features only

Examples

Good:

Technical Details

• Two mounting options: hook & loop tape and screw mount bracket

• Made of natural salt crystal from the himalayan mountains

Bad:

Technical Details

• MUST BUY

• Shipped via USPS Priority Mail (2-3 day) or USPS Express Mail (1-2 day with signature required)

• Only $12.99

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