個(gè)人電腦

商品名稱(chēng)

為您的計(jì)算機(jī)商品擬一個(gè)好的商品名稱(chēng)有助于買(mǎi)家放心購(gòu)買(mǎi)您的商品。請(qǐng)使用以下指南創(chuàng)建好的商品名稱(chēng)。

• 描述性足夠強(qiáng)，讓買(mǎi)家能夠僅基于商品名稱(chēng)就可作出購(gòu)買(mǎi)決定。

• 商品名稱(chēng)應(yīng)少于等于 150 個(gè)字符。

• 大寫(xiě)每個(gè)單詞的首字母（除非供應(yīng)商或商品名稱(chēng)刻意以小寫(xiě)字母拼寫(xiě)）。如果您不確定準(zhǔn)確的商品名稱(chēng)，請(qǐng)查看制造商網(wǎng)站了解使用格式。

商品名稱(chēng)格式

[制造商] + [系列] + [型號(hào) #] + [筆記本電腦屏幕尺寸] + [筆記本電腦/臺(tái)式電腦] + ([處理器速度] + [處理器名稱(chēng)] + [處理器類(lèi)型] +“處理器”，[RAM]，[硬盤(pán)]， [O/S]) + [顏色（如適用）]

在創(chuàng)建商品的商品名稱(chēng)時(shí)，您必須避免以下操作：

• 使用“設(shè)計(jì)師”、“輕量”、“正品”或“原版”等營(yíng)銷(xiāo)詞匯。

• 包含“新品”、“翻新”、“再制造”等商品狀況信息。

• 商品名稱(chēng)中包含術(shù)語(yǔ)“原始設(shè)備制造商 (OEM)”。這可能對(duì)買(mǎi)家具有迷惑性。

• 在商品名稱(chēng)中提及顏色，除非該顏色是商品的特色，如顏色是非常重要因素的限量版商品。（例如“Microsoft 無(wú)線筆記本電腦光電鼠標(biāo) 3000-火龍果粉色”）。

• 在商品名稱(chēng)中包含保修信息。（例如“終身更換保修”）。

好的例子：

• Toshiba Satellite U405D-S2848 13.3" 筆記本電腦（2.0 GHz AMD Turion X2 雙核 RM-70 處理器，3 GB RAM， 250 GB 硬盤(pán)，DVD 驅(qū)動(dòng)，Vista Premium）Fusion

• Apple MacBook Pro MB133LL/A 15.4" 筆記本電腦（2.4 GHz Intel Core 2 雙核處理器，2 GB RAM，200 GB 硬盤(pán)，DVD/CD SuperDrive）

• Sony VAIO VGN-SR140E/P 13.3" 筆記本電腦（2.26 GHz Intel Core 2 雙核 P8400 處理器，3 GB RAM，250 GB 硬盤(pán)，Vista Premium）粉色

• HP Pavilion M9350F 臺(tái)式電腦（2.5 GHz AMD Phenom X4 9850 處理器，6 GB RAM，750 GB 硬盤(pán)，DVD 驅(qū)動(dòng)，Vista Premium）

要點(diǎn)

按以下順序?qū)ι唐愤M(jìn)行附加說(shuō)明：

請(qǐng)按照以下指導(dǎo)創(chuàng)建好的商品描述：

• 簡(jiǎn)潔、真實(shí)、淺顯易懂

• 專(zhuān)注于商品的獨(dú)特屬性

• 請(qǐng)勿提及競(jìng)爭(zhēng)對(duì)手

• 為商品提供最佳應(yīng)用

• 檢查拼寫(xiě)和語(yǔ)法

示例：

在您的桌面上，高級(jí)激光技術(shù)讓您能夠精確跟蹤、即時(shí)響應(yīng)。在空中，創(chuàng)新的自由空間動(dòng)作感應(yīng)將手部活動(dòng)轉(zhuǎn)化成自然的、響應(yīng)型光標(biāo)控制。在您的辦公桌前或房間里，您可以一邊休息一邊聽(tīng)音樂(lè)、瀏覽照片或上網(wǎng)。直觀的波和點(diǎn)擊控制讓您能夠更輕松、自然地享受您最喜愛(ài)的媒體。30 英尺的工作范圍讓您能夠從房間的任何地方瀏覽媒體。

保修信息

在要點(diǎn)和/或商品描述中提供準(zhǔn)確的保修信息并給出注釋。當(dāng)發(fā)布商品狀況為“新品”的商品時(shí)，必須申請(qǐng)?jiān)贾圃焐瘫Ｐ蓿ㄈ绻校ㄕ?qǐng)參閱 狀況指南）。若商品不提供有效的制造商保修，請(qǐng)勿表明該商品提供保修。請(qǐng)勿表明使用您的配件將“不會(huì)使基本設(shè)備的保修作廢”。

禁用的保修信息的示例：

Personal Computers

Titles

A good title for your computer listings can help customers buy your products with confidence. Use the following guidance to create a good title.

• Be descriptive enough for a customer to make a purchase decision based on the information in the title alone.

• Titles should be 150 characters or less.

• Capitalized the first letter of each word (unless the vendor or product name is deliberately spelled with a lowercase letter). If you are unsure about the exact product name, check the manufacturer's website for the format to use.

Title Format

[Manufacturer] + [Series] + [Model #] + [Notebook Screen Size] + [Laptop/Desktop] + ([Processor Speed] + [Processor Name] + [Processor Type] + "Processor," [RAM], [Hard Drive], [O/S]) + [Color (if applicable)]

You must avoid the following practices when creating a title for your products:

• Using marketing words like "stylist," "lightweight," "genuine," or "original."

• Including condition information like "New," "Refurbished," "Remanufactured."

• Using the term "Original Equipment Manager (OEM)" in your title. It might be confusing to customers.

• Mentioning color in the title, unless it is a special feature of the product, like a limited edition where color is important. (For example, "Microsoft Wireless Notebook Optical Mouse 3000-Dragon Fruit Pink").

• Including warranty information in the title. (For example, "with LIfetime Replacement Warranty").

Good examples:

• Toshiba Satellite U405D-S2848 13.3" Laptop (2.0 GHz AMD Turion X2 Dual Core RM-70 Processor, 3 GB RAM, 250 GB Hard Drive, DVD Drive, Vista Premium) Fusion

• Apple MacBook Pro MB133LL/A 15.4" Laptop (2.4 GHz Intel Core 2 Duo Processor, 2 GB RAM, 200 GB Hard Drive, DVD/CD SuperDrive)

• Sony VAIO VGN-SR140E/P 13.3" Laptop (2.26 GHz Intel Core 2 Duo P8400 Processor, 3 GB RAM, 250 GB Hard Drive, Vista Premium) Pink

• HP Pavilion M9350F Desktop (2.5 GHz AMD Phenom X4 9850 Processor, 6 GB RAM, 750 GB Hard Drive, DVD Drive, Vista Premium)

Bullets

Include additional descriptions for your product in the following order:

Bullet	Description	Example
1	Overall synopsis of product	Pen tablet with USB connection
2	Major feature	1.024 levels of pressure-sensitivity
3	Minor feature	Customizable menu shortcut buttons
4	Materials and construction (if important, if not, another feature is fine)	Thick, durable overlay
5	Warranty or accessory information	Limited lifetime warranty

Product Description

Follow the guidance below to create a good product description:

• Be concise, honest, and friendly

• Focus on the product's unique properties

• Don't mention competitors

• Provide the best applications for the product

• Check spelling and grammar

Example:

On your desk, advanced laser technology gives you precise tracking and instant response. In the air, innoive Freespace motion sensing transforms hand motions into natural, responsive cursor controls. Sit back and listen to music, browse photos, or surf the Web from your desk or across the room. Intuitive wave-and-click control offers an easier and more natural way to enjoy your favorite media. An operating range of 30 feet lets you navigate media from anywhere in the room.

Warranty Information

Provide accurate warranty information in the bullets and/or product description and listing comments. When listing products with the "New" condition type, the original manufacturer's warranty, if any, must apply (see Condition Guidelines). Do not indicate that the product has a valid manufacturer's warranty if it does not. Do not indicate that use of your accessory "will not void the warranty" of the base device.

Example of prohibited warranty information:

The Techno replacement battery for Dell Inspiron models will not void the original manufacturer's warranty.

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。