使用 XML 管理亞馬遜商品教程1——上傳數(shù)據(jù)架構(gòu)

亞馬遜觀察

2022-03-26

1183

商品上傳數(shù)據(jù)包含有關(guān)您目錄中的商品的描述性信息。亞馬遜可以利用這些信息為每一件商品創(chuàng)建一個(gè)記錄，并為每一件商品分配一個(gè)唯一編號，即亞馬遜商品編碼 (ASIN)。

創(chuàng)造商品 - 商品輸入數(shù)據(jù)架構(gòu)

該上傳數(shù)據(jù)是將您的商品提交到亞馬遜的第一步。它建立了 SKU 和 ASIN 之間的映射。所有后續(xù)目錄上傳數(shù)據(jù)都要依賴該上傳數(shù)據(jù)的成功輸入。

注意：對于店鋪，賣家必須使用項(xiàng)目上傳數(shù)據(jù)架構(gòu)。

要了解更多信息和下載文件，請參閱 XSD。

詞匯表

元素	描述
SKU	每件商品的唯一編號。每件商品必須有一個(gè) SKU，并且您的每個(gè) SKU 必須是唯一的。
標(biāo)準(zhǔn)商品編號	商品的唯一編碼，包括類型（ISBN、UPC 或 EAN）以及符合指定類型的適當(dāng)形式的值。如果基礎(chǔ) XSD 中提供了“標(biāo)準(zhǔn)商品編號”類型，則該字段屬于必填字段。
	標(biāo)識商品稅務(wù)屬性的亞馬遜標(biāo)準(zhǔn)代碼。稅務(wù)代碼首先在商品上傳數(shù)據(jù)中被識別，然后在商品被訂購時(shí)傳輸給訂單報(bào)告。
啟動日期	控制商品在亞馬遜的搜索結(jié)果和瀏覽頁面中出現(xiàn)的時(shí)間。
發(fā)布日期	商品要發(fā)布出售的日期。
狀況	商品的狀況。有關(guān)狀況類型信息，請查看基礎(chǔ) XSD 文件。
返點(diǎn)	由基礎(chǔ) XSD 中的退款類型定義。
商品包裝數(shù)量	一個(gè)包裹中包含的同一商品的數(shù)量。對于裝有 10 包短襪的裝運(yùn)箱，商品包裝數(shù)量應(yīng)為 10。
商品數(shù)量	在您要出售的商品中單件商品的數(shù)量，這樣便于每件商品不打包按單件銷售。對于裝有 10 包短襪，每包含 3 雙短襪的裝運(yùn)箱，商品數(shù)量應(yīng)為 30。
DescriptionData	包含在 Amazon.com 上用來創(chuàng)建商品詳情頁面的信息。描述字段包括以下內(nèi)容：商品名稱：對商品的簡短描述。品牌：商品的品牌。設(shè)計(jì)者：商品的設(shè)計(jì)者。描述：對商品的詳細(xì)描述。要點(diǎn)：對商品特征的簡要描述。商品尺寸：商品的測量尺寸。包裝尺寸：包裝的測量尺寸。包裝重量：包裝的重量。裝運(yùn)重量：商品包裝好之后準(zhǔn)備進(jìn)行裝運(yùn)時(shí)的重量。賣家目錄編號：如果與 SKU 不同，則是指賣家的商品目錄編號。 MSRP：制造商建議的商品零售價(jià)。最大訂單數(shù)量：買家能夠訂購的商品的最大數(shù)量。所需序列號：指明商品是否必須要有一個(gè)序列號。 Prop65：表明商品要遵守加利福尼亞第 65 條規(guī)章。法律免責(zé)聲明：商品所需要的任何免責(zé)聲明。制造商：商品的制造者。制造商部件號：原始制造商提供的部件號。搜索詞：商品搜索時(shí)的關(guān)鍵詞。鉑金關(guān)鍵詞：用于在自定義分類節(jié)點(diǎn)結(jié)構(gòu)中將商品映射到節(jié)點(diǎn)的值。紀(jì)念品：指明商品屬于紀(jì)念品。親筆簽名商品：指明該商品是親筆簽名的商品。用途：指明該商品的用途。影響商品在分類節(jié)點(diǎn)結(jié)構(gòu)的排位。商品類型：用于指定商品在分類節(jié)點(diǎn)結(jié)構(gòu)中出現(xiàn)的位置的預(yù)定義值。其他商品屬性：將分類節(jié)點(diǎn)結(jié)構(gòu)中具有其他屬性的商品進(jìn)行分類。目標(biāo)消費(fèi)群體：根據(jù)消費(fèi)群體分類節(jié)點(diǎn)結(jié)構(gòu)將商品進(jìn)行分類。主題內(nèi)容：賦予商品一個(gè)特定的想法或概念進(jìn)行展銷。禮品包裝是否可用：指明禮品包裝對商品是否適用。禮品留言是否可用：指明禮品留言對商品是否適用。制造商已停產(chǎn)：指明制造商是否已停止生產(chǎn)此商品。最大批量配送數(shù)量：可在同一個(gè)包裹中配送的相同商品的最大數(shù)量。
商品數(shù)據(jù)	包含分類特定信息（例如變體）的部分。只能為每件商品分配一個(gè)分類。參考下列一個(gè)或更多 XSD 來選擇商品數(shù)據(jù)字段：汽車配件美妝相機(jī)照片 CE 服裝食物和飲料個(gè)護(hù)健康家居家居裝修珠寶首飾雜項(xiàng) 樂器辦公用品寵物用品軟件視頻游戲運(yùn)動輪胎和車輪工具嬰兒玩具無線（用于手機(jī)和配件）

Create Products - Product Feed Schema
The product feed contains descriptive information about the products in your catalog. This information allows Amazon to build a record and assign to each product a unique identifier known as an ASIN (Amazon Standard Item Number).
The feed is the first step in submitting your products to Amazon. It establishes the mapping between your SKU and our ASIN. All subsequent catalog feeds depend upon the success of this feed.
Note: For the Industrial & Scientific store, sellers must use the item feed schema.
For more information and to download files, see XSDs.

Glossary
Element Description
SKU Unique identifier for an individual product. Each product must have a SKU, and each of your SKUs must be unique.
StandardProductID A unique identifier for a product, consisting of a type (ISBN, UPC, or EAN) and a value that conforms to the appropriate format for the type specified. This is a required field if type is provided for StandardProductID in the Base XSD.
ProductTaxCode Amazon's standard code to identify the tax properties for a product. The tax code is first identified in the product feed and passed to the Orders Report once the item is ordered.
LaunchDate Controls when the product appears in search and browse on Amazon.
ReleaseDate The date a product is released for sale.
Condition The condition of the item. Condition types can be found in the Base XSD.
Rebate Defined by RebateType in the Base XSD.
ItemPackageQuantity Number of the same product contained in one package. For a case of 10 packages of socks, ItemPackageQuantity would be 10.
NumberOfItems Number of discrete items included in the product you are offering for sale, such that each item is not packaged for individual sale. For a case of 10 packages of socks, where each package contains 3 pairs of socks, NumberOfItems would be 30.
DescriptionData Contains information used to create the product detail page on Amazon.com. Descriptive fields include the following:
Title: Short description of the product.
Brand: Brand of the product.
Designer: Designer of the product.
Description: Long description of the product.
BulletPoint: Brief descriptions of the product's features.
ItemDimensions: Calculated dimensions of the product.
PackageDimensions: Calculated dimensions of the package.
PackageWeight: Weight of the package.
ShippingWeight: Weight of the product when packaged to ship.
MerchantCatalogNumber: Seller's catalog number for the product, if different from the SKU.
MSRP: Manufacturer's suggested retail price for the product.
MaxOrderQuantity: Maximum quantity of the product that a customer can order.
SerialNumberRequired: Indicates whether the product must have a serial number.
Prop65: Indicates product is subject to Proposition 65 regulations in California.
LegalDisclaimer: Any legal disclaimer needed with the product.
Manufacturer: Maker of the product.
MfrPartNumber: Part number provided by the original manufacturer.
SearchTerms: Keywords used in product search.
PlatinumKeywords: Values used to map products to nodes in a custom browse node structure.
Memorabilia: Indicates product is a memorabilia item.
Autographed: Indicates product is an autographed item.
UsedFor: Indicates what the product is used for. Affects the product's placement in the browse node structure.
ItemType: Pre-defined value used to specifiy where the product should appear within the browse node structure.
OtherItemAttributes: Classifies the product within other attributes in the browse node structure.
TargetAudience: Classifies the product within the audience browse node structure.
SubjectContent: Relates the product to a specific idea or concept for merchandising.
IsGiftWrapAvailable: Indicates whether gift wrapping is available for the product.
IsGiftMessageAvailable: Indicates whether gift messaging is available for the product.
IsDiscontinuedByManufacturer: Indicates that the manufacturer has stopped making the item.
MaxAggregateShipQuantity: The maximum number of the same item that can be shipped in the same package.
ProductData Section containing category-specific information such as variations. Each item can be assigned to only one category. Reference one or more of the following XSDs to complete the ProductData field:
AutoAccessory
Beauty
CameraPhoto
CE
Clothing
FoodAndBeverages
Health
Home
HomeImprovement
Jewelry
Miscellaneous
MusicalInstruments
Office
PetSupplies
SoftwareVideoGames
Sports
TiresAndWheels
Tools
ToysBaby
Wireless (Use for Cell Phones & Accessories)

Element	Description
SKU	Unique identifier for an individual product. Each product must have a SKU, and each of your SKUs must be unique.
StandardProductID	A unique identifier for a product, consisting of a type (ISBN, UPC, or EAN) and a value that conforms to the appropriate format for the type specified. This is a required field if type is provided for StandardProductID in the Base XSD.
ProductTaxCode	Amazon's standard code to identify the tax properties for a product. The tax code is first identified in the product feed and passed to the Orders Report once the item is ordered.
LaunchDate	Controls when the product appears in search and browse on Amazon.
ReleaseDate	The date a product is released for sale.
Condition	The condition of the item. Condition types can be found in the Base XSD.
Rebate	Defined by RebateType in the Base XSD.
ItemPackageQuantity	Number of the same product contained in one package. For a case of 10 packages of socks, ItemPackageQuantity would be 10.
NumberOfItems	Number of discrete items included in the product you are offering for sale, such that each item is not packaged for individual sale. For a case of 10 packages of socks, where each package contains 3 pairs of socks, NumberOfItems would be 30.
DescriptionData	Contains information used to create the product detail page on Amazon.com. Descriptive fields include the following: Title: Short description of the product. Brand: Brand of the product. Designer: Designer of the product. Description: Long description of the product. BulletPoint: Brief descriptions of the product's features. ItemDimensions: Calculated dimensions of the product. PackageDimensions: Calculated dimensions of the package. PackageWeight: Weight of the package. ShippingWeight: Weight of the product when packaged to ship. MerchantCatalogNumber: Seller's catalog number for the product, if different from the SKU. MSRP: Manufacturer's suggested retail price for the product. MaxOrderQuantity: Maximum quantity of the product that a customer can order. SerialNumberRequired: Indicates whether the product must have a serial number. Prop65: Indicates product is subject to Proposition 65 regulations in California. LegalDisclaimer: Any legal disclaimer needed with the product. Manufacturer: Maker of the product. MfrPartNumber: Part number provided by the original manufacturer. SearchTerms: Keywords used in product search. PlatinumKeywords: Values used to map products to nodes in a custom browse node structure. Memorabilia: Indicates product is a memorabilia item. Autographed: Indicates product is an autographed item. UsedFor: Indicates what the product is used for. Affects the product's placement in the browse node structure. ItemType: Pre-defined value used to specifiy where the product should appear within the browse node structure. OtherItemAttributes: Classifies the product within other attributes in the browse node structure. TargetAudience: Classifies the product within the audience browse node structure. SubjectContent: Relates the product to a specific idea or concept for merchandising. IsGiftWrapAvailable: Indicates whether gift wrapping is available for the product. IsGiftMessageAvailable: Indicates whether gift messaging is available for the product. IsDiscontinuedByManufacturer: Indicates that the manufacturer has stopped making the item. MaxAggregateShipQuantity: The maximum number of the same item that can be shipped in the same package.
ProductData	Section containing category-specific information such as variations. Each item can be assigned to only one category. Reference one or more of the following XSDs to complete the ProductData field: AutoAccessory Beauty CameraPhoto CE Clothing FoodAndBeverages Health Home HomeImprovement Jewelry Miscellaneous MusicalInstruments Office PetSupplies SoftwareVideoGames Sports TiresAndWheels Tools ToysBaby Wireless (Use for Cell Phones & Accessories)