產品性能、營銷和定價聲明

您關于產品的聲明必須真實，并且有書面證據支持。在某些管轄區，法律也可能要求對所做聲明進行充分且適當的測試。

根據 Shopify 的可接受使用政策，在時，您不得欺騙或誤導客戶。

關于產品的受歡迎程度和可用性的聲明應清晰準確。因聲明不準確或虛假而具有欺騙性或誤導性的策略示例包括以下營銷策略：

• 有限庫存通知，例如“僅剩 [x] 件商品”

• 倒計時計時器，例如“僅剩 [x] 小時”

• 有關已購買特定產品的人數的聲明，例如“[x] 位買家今日已購買此產品”

歐洲商店的產品性能、營銷和定價聲明

如果您是位于歐洲或向歐洲消費者銷售商品的商家，則歐洲法律也適用于您。在產品性能、營銷和定價聲明中，您必須在通過在線商店銷售的產品的最終顯示價格中包括 和進口關稅。

從 2022 年 5 月 28 開始，如果您要提供折扣或降價，則必須清楚表明產品之前的價格。

在向歐洲消費者銷售產品之前，請查看適用的消費者保護法規，例如以下指令：

• Directive 2005/29/EC on unfair commercial practices（關于不正當商業做法的 2005/29/EC 號指令）

• Directive 2019/2161/EU on the better enforcement and modernisation of Union consumer protection rules（關于更好地執行歐盟消費者保護法規和使其現代化的 2019/2161/EU 號指令）

產品召回

您需要監控您開展業務的任何管轄區中的產品召回情況。

如果您現在或過去銷售的產品被召回，則您必須立即從您的在線商店中刪除召回的產品。

如果法律有要求，您可能需要通知購買了召回產品的客戶，并告知他們下一步措施。

您可以在線找到有關產品召回的特定信息，例如以下政府網站：

• The Association of Southeast Asian Nations (ASEAN) Product Alerts（東南亞國家聯盟 (ASEAN) 產品警報）

• European Rapid Alert System for Dangerous Products (RAPEX)（歐洲危險產品快速警報系統 (RAPEX)）

• The Organisation for Economic Co-operation and Development's (OECD) global portal on product recalls（經濟合作與發展組織 (OECD) 全球產品召回門戶）

• United States online resource for recalls（美國關于召回的在線資源）

消費者保護資源

您可以在線查找有關管轄區的消費者意識指導的特定信息，例如以下資源：

• 澳大利亞競爭與消費者委員會

• 加拿大消費者事務辦公室

• 歐盟指導

• 新西蘭消費者保護

• 美國消費者保護局

Product performance, marketing, and pricing claims

Claims you make about your product must be true and supported by documented evidence. In some jurisdictions, the law might also require an adequate and proper test of claims made.

Under Shopify's Acceptable Use Policy, you may not deceive or mislead customers when marketing products.

Claims about the popularity and availability of a product should be clear and accurate. Examples of tactics which could be deceptive or misleading if the claims are inaccurate or false, include the following marketing tactics:

• limited stock notifications, such as "only [x] items left”

• countdown timers, such as “only [x] hours left”

• claims about how many people bought a particular product, such as “[x] people bought this product today”

Product performance, marketing, and pricing claims for European stores

If you're a merchant located in or selling to consumers in Europe, then European laws also apply to you. In your product performance, marketing, and pricing claims, you must include VAT and import duties in the final prices displayed for products sold through your online store.

Starting May 28, 2022, if you're offering a discount or price reduction, then you must clearly indicate the previous price of the product.

Before you sell to consumers in Europe, applicable consumer protection regulations such as the following directives:

• Directive 2005/29/EC on unfair commercial practices

• Directive 2019/2161/EU on the better enforcement and modernisation of Union consumer protection rules

Product recalls

You're required to monitor product recalls in any jurisdiction where you conduct business.

If a product that you sell, or have sold in the past, is recalled, then you must immediately remove products that were recalled from your online store.

If it's required by law, then you may need to notify customers who purchased a recalled product and advise them of next steps.

You can find specific information online about product recalls, such as the following government websites:

• The Association of Southeast Asian Nations (ASEAN) Product Alerts

• European Rapid Alert System for Dangerous Products (RAPEX)

• The Organisation for Economic Co-operation and Development's (OECD) global portal on product recalls

• United States online resource for recalls

Consumer protection resources

You can find specific information online about a jurisdiction's consumer awareness guidelines, such as the following resources:

• Australian Competition and Consumer Commission

• Canada's Office of Consumer Affairs

• Guidance on E-commerce in the European Union

• New Zealand Consumer Protection

• The United States Bureau of Consumer Protection

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。