創建 Exchange 市場信息清單

要在 Exchange 市場上列出待售的商店，您需要確保它符合銷售條件，然后在 Shopify 后臺中安裝 Exchange 應用。可以通過兩種方式獲取該應用：

• 轉到 exchangemarketplace.com 并點擊網站標頭中的出售商店按鈕。然后您將需要登錄 Shopify 賬戶以安裝該應用。

• 或者，在 Shopify 賬戶中，轉到設置 > 套餐 > 暫停或取消訂閱。在在 Exchange 上銷售商店橫幅中，點擊了解詳細信息。

列出商店的資格

目前，只有 Shopify 商店可以在 Exchange 上創建實時產品頁面。如果您擁有 Shopify 商店，無論銷售額為多少，您都可以將其出售。在 Exchange 上列出商店沒有最低銷售額要求。

在 Exchange 上列出您的商店之前，你需要滿足以下要求：

• 只有 Shopify 店主才可以在 Shopify 商店中訪問和安裝 Exchange 應用。

• 您的 賬戶需要使用付費套餐或開發套餐。這包括 Shopify 的 Pause and Build 在線商店套餐。

• 您的商店不能使用 Shopify Plus 套餐。如果您的商店目前使用的是 Shopify Plus，則需要聯系 Shopify Plus 客服，討論就合同進行協商以及降級為符合條件的套餐的可能性。

• 您的商店不能處于試用期。您需要先支付第一筆訂閱費，然后等待一天，才能符合條件。

• 如果您使用 Shopify Payments，則您的賬戶需要具有良好的信譽。如果您的商店已從 Shopify Payments 中刪除，您就無法在 Exchange 上列出您的商店。

• 如果您的商店正在使用或曾經使用過 Shopify Balance，則您無法在 Exchange 上列出您的商店。

• 您無法通過 Shopify Capital 進行主動融資。

• 您不能與 Shopify 風險團隊、Shopify 恢復團隊或 Shopify 法律團隊有任何待解決問題。您需要先解決所有未解決的問題，然后才能列出商店進行銷售。

• 所有產品頁面都需要遵守 Shopify 服務條款和合作伙伴計劃協議

請參閱 Exchange 條款，了解與 Exchange市場相關的所有限制。

創建 Exchange 市場產品頁面

1. 檢查您的聯系信息。客戶無法看到您的郵箱，但他們的回復將匿名轉發至此郵箱。在 Shopify 后臺內的設置 > 用戶和權限下指定的郵箱用于接收所有 Exchange 和 Escrow 通知。因此您務必擁有對此電子郵件收件箱的訪問權限。如果您需要更新此郵箱，請聯系 exchange-support@shopify.com 以獲取幫助。

2. 為您的商店選擇行業。如果您的商店屬于“新開商店”類別，您將無法選擇行業。如果您商店的已核實銷售收入少于 100 美元，則它會自動歸為“新開商店”類別。有關詳細信息，請參閱我們關于了解商店收入數據的指南。

3. 輸入您的商店描述。使用此描述為潛在客戶提供重要信息，包括以下方面的詳情：

• 銷售額

• 營銷策略 - 目標市場

• 商店的發展歷史

• 您決定出售此商店的原因

• StorefrontAccessToken（如果您是銷售開發商店的合作伙伴）

4. 檢查此次銷售中包含的所有資產。包含多種資產更容易吸引潛在客戶。建議包含以下資產：

• 庫存

• logo 和品牌資產

• 售后個人支持

• 域名

• 產品照片

• 社交媒體賬戶和鏈接

• 供貨方

5. Exchange 會自動為您商店生成估價，但您可以任意更改，并將售價設置為最符合您商店價值的金額。估價基于多項信息，例如收入和流量。在產品頁面審核獲批前，估價都處于可見狀態。您可以隨時設置售價。

6. Exchange 會自動生成您的在線商店的屏幕截圖。如果您的自動屏幕截圖已過期，請通過 exchange-support@shopify.com 與我們聯系以請求更新自動屏幕截圖。您還可以上傳銷售額或流量報告以及您已創建的廣告的屏幕截圖，或是客戶可能有興趣看到的任何其他內容的屏幕截圖。

7. 使用商店故事部分為客戶提供以下信息：

• 您創辦該商店的背景

• 您出售此商店的原因

• 您的商店經營方式，例如日常運作、訂單發貨、客戶服務、營銷等。

8. 檢查您商店的流量和績效是否準確，以使客戶能夠清晰了解您的經營績效。Shofy 會直接從您的賬戶提取您商店的平均每月收入和每月平均訪問量數據并進行驗證。您有責任確保您的利潤、利潤率和每月平均銷售額數據準確無誤。我們建議按照我們的計算每月的平均利潤指南來確定商店的利潤和利潤率。如果您的銷售內容中包含實體庫存，請確保提供庫存的零售價格，而不是批發價格。

9. 填寫商店的費用時，請包含商店產生的所有費用。這包括您的 Shopify 訂閱、付費應用、營銷、域名以及運營商店所需的其他費用。

10. 賣家建議部分不是必填項，不會影響您的產品頁面審批。

您的產品頁面的銷售額和流量數據無法修改。Exchange 將在您的產品頁面中顯示所有可驗證的銷售額和流量數據。

準備好后，點擊發布按鈕。您的產品頁面可能有資格進入由 Exchange 支持團隊執行的審核流程。如果在發布之前需要進行任何更改，我們將通知您。當您的產品頁面獲得批準后，便會在 Exchange 上列出。您可以立即期待接收來自潛在客戶的消息！

專有清單

創建專有產品頁面的選項適用于已核實銷售收入至少為 100 美元的商店。Exchange 為有興趣銷售商店但想保留商店名稱、社交媒體賬戶、屏幕截圖或專有 URL 等信息的賣家提供創建專有產品頁面的選項。

潛在客戶可以在專有產品頁面發送消息，以直接從您這里了解關于該商店的詳細信息。

Creating an Exchange Marketplace listing

To list your business for sale on the Exchange Marketplace, you’ll need make sure it is eligible for sale and then install the Exchange app in your Shopify admin. There are two ways to get the app:

• Go to exchangemarketplace.com and click the Sell Your Business button in the site header. You’ll then need to log into your Shopify account to install the app.

• Or, from your Shopify account, go to Settings > Plan > Pause or cancel subscription. In the Sell your store on Exchange banner, click Learn more.

Listing eligibility

Currently, only Shopify businesses can create live listings on Exchange. If you have a Shopify business, however, you can sell it regardless of the number of sales. There is no minimum number of sales required in order to list your business on Exchange.

You need to meet the following requirements before you list your business on Exchange:

• Only the Shopify store owner can access and install the Exchange app in a Shopify store.

• Your Shopify account needs to be on a paid plan or a development plan. This includes Shopify's Pause and Build online store plan.

• Your business can't be on Shopify Plus plan. If your business is currently on Shopify Plus, then you need to contact Shopify Plus Support and discuss the possibility of negotiating your contract and downgrading to an eligible plan.

• Your business can't be in its trial period. You need to wait one day after paying your first Shopify subscription fee to be eligible.

• If you use Shopify Payments, then your account needs to be in good standing. If your business has been removed from Shopify Payments, then you can't list your business on Exchange.

• If you use or if you've ever used Shopify Balance on your store, then you can't list your store on Exchange.

• You can't have active financing from Shopify Capital.

• You can't have any open tickets with the Shopify Risk team, the Shopify Recovery team, or the Shopify Legal team. Any outstanding issues need to be resolved before you can list your store for sale.

• All listings need to adhere to the Shopify Terms of Service and Partner Program agreement

Refer to the Exchange terms for all limitations pertaining to Exchange Marketplace.

Creating your Exchange Marketplace listing

ved. The selling price can be set at any time.

Exchange automatically generates a screenshot of your online store. If your automated screenshot is out of date, then contact us at exchange-support@shopify.com to make a request for an updated screenshot. You can also upload your own screenshots of sales or traffic reports, ads you've created, or other assets that customers might be interested in.

Use the Business Story section to provide customers with the following information:

• a background on why you started the business

• why you’re selling the business

• how you run your business, such as daily operations, order fulfillments, customer service, marketing, or more.

Check that your store's Traffic and Performance data is accurate to give customers a clear understanding of your businesses performance. Your store's average monthly revenue and average sessions per month data are pulled directly from your account and are verified by Shopify. You are responsible for ensuring that your profit, profit margin, and average sales per month data are accurate. We suggest following our Calculating your average monthly profit guide for determining your store's profit and profit margin. If you have a physical inventory that is included in the sale, please ensure the value is the retail cost of the inventory, not the wholesale cost.

When filling out your store's Expenses, include all costs that your business incurs. This includes your Shopify subscription, paid apps, marketing, domains, and other required expenses for operating your business.

The Seller's Advice sections are not required to approve your listing.

Your listing's sales and traffic data cannot be modified. Exchange shows all verifiable sales and traffic data on your listing.

When you're ready, click the Publish button. Your listing might be eligible for a review process by the Exchange Support team. You are notified of any changes that need to be made before publishing. After your listing is approved, it is live on Exchange. You can expect to start getting messages from potential customers in no time!

Private listings

The option to create a private listing is available to businesses that have made at least $100 USD in verified sales revenue. Exchange offers the option to create a private listing for sellers who are interested in selling their business, but who want to keep information such as the store name, social media accounts, screenshots, or URLs private.

Potential customers can message private listings to find out more information about the business from you directly.

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。