亞馬遜又更新了評論規范啦！所以小編也遇到更多類似“可不可以發催評、索評”這樣的疑問，下面先給大家解讀一下這次的政策，以及應對的方法和技巧。

首先來看看最新亞馬遜Prohibited seller activities and actions (賣家違規活動及行為)的邀請評論規范。

　General Guidelines

　(一般準則)

　Misuse of ratings, feedback, or reviews:

　(濫用商品評論、賣家反饋和評分)

　Any attempt to manipulate ratings, feedback, or reviews is prohibited.

　(任何操作商品評論、賣家反饋以及評分的行為都不被允許。)

Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.

You may request feedback from a buyer

You may request feedback from a buyer

You may request feedback from a buyer

很重要~特別講三次

「賣家反饋和評分：賣家反饋的評分功能提供買家一個衡量賣家績效的標準，幫助賣家在亞馬遜站點中提升自家店鋪的名氣。提交賣家反饋的內容不可含有辱罵與不恰當的字眼，或泄漏買方私人資訊，并禁止自己給自身經營的店鋪反饋。你可以向買家邀請反饋，但嚴禁任何金錢或物質等誘因作為買家撰寫及移除評論的獎勵?！?/p>

Reviews: Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.

　原文翻譯：

「商品評論：亞馬遜的買家可提交正負商品評論來傳達對商品或服務的感想，作為消費者重要的商品訊息來源。禁止針對跟自身有利益關系的商品，或為自身以及競爭對手的商品撰寫評論。此外，提供犒賞(包括免費或是折價的商品) 來邀請評論不被許可。提供犒賞只邀請評論，或是只邀請評論也不被準許。賣家不行請求買家更改或是移除差評?！?/p>

簡單明了還是看不懂，沒關系!

酷仔把重點都劃出來了!

帶好小板凳，劃重點!!!

嚴禁任何金錢或物質上等誘因作為買家撰寫及移除評論的獎勵。

提供犒賞(包括免費或是折價的商品) 來邀請評論不被許可。

提供犒賞只取得好評，或是只取得好評也不被準許。

賣家不能請求買家更改或是移除差評。

安全!

只有這方法才讓你在亞馬遜上做的長長久久!

你可以發郵件向買家邀請賣家反饋和商品評論，但 no string attached (不要免費或折價送這送那，還要求好評!)。最重要的!使用軟件發郵件邀請評論安全又有效!

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特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。