wish平臺ProductBoost活動被扣費但銷量卻沒有增加?
問:為什么我的產品沒有曝光量?
答: 對曝光量不做保證,并對是否展示某個產品、分配多少曝光量、在哪里展示產品以及展示給哪些用戶保留最終的權利。選擇物美價廉的產品、設置較高的預算并選擇合適的可選關鍵詞可以增加產品得到展示的可能性,但并不能保證一定會得到展示。
問:為什么推廣活動被扣費但銷量卻沒有增加?
答:ProductBoost 不保證銷量。如果沒有銷量或者銷量很少,這意味著 Wish 用戶不認為您的產品“有吸引力”。您應該重點考慮如何選擇更好的產品、提供更優惠的價格以及在預算上多下功夫。
問:為什么推廣活動啟動后我的產品曝光量沒有變化甚至下降了?
答:Wish 通過一個復雜的優化引擎決定為某個產品分配多少曝光量。ProductBoost 可能無法逆轉產品的整體自然下降趨勢,因此無法保證曝光量。
Others
Q: Why are there no impressions for my product?
A: There is no impression guarantee, and Wish reserves the ultimate right regarding whether or not to show a product, how many impressions to give, and where and to which users those products are shown to. Choosing a good product with good price, setting a high budget, and optional keywords can increase the probability for a product to be shown, but there is no guarantee.
Q: Why did my sales not increase even though my campaign ran and I was charged for it?
A: There is no sales guarantee for ProductBoost. If you got no/little sales, this means Wish users did not find your products "attractive." You should focus on choosing better products, providing better prices, and exploring more on budget.
Q: Why did my impressions remain the same/drop after my campaign launched?
A: Wish has a complex optimization engine to decide how many impression to give for a given product. ProductBoost might not be able to revert an overall, natural downtrend of a product, and there is no impression guarantee.
特別聲明:以上文章內容僅代表作者本人觀點,不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。
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