ExternalBoost 版本2（按點擊次數付費）：設置廣告花費預算，并為來自外部平臺的廣告點擊次數付費

目前只有少數商戶可以使用 ExternalBoost 的“按點擊次數付費”版本。此版本的 ExternalBoost 允許商戶手動設置外部平臺上的廣告花費預算，根據 ExternalBoost 產生的廣告點擊次數付費。

首先，前往商戶平臺 > ExternalBoost 頁面：

在此頁面上，只需點擊幾下即可設置和啟用 ExternalBoost。如果您決定啟用 ExternalBoost，只需輸入預算金額，然后將“啟用花費”切換到“開啟”狀態即可。

請注意，您輸入的預算金額必須在一定的范圍內。將光標懸停在“預算”旁邊的工具提示上，您會看到以本地貨幣顯示的預算區間：

當您設置完預算金額并啟用花費后，Wish 將自動選擇您的部分或全部產品，并利用您設置的預算在外部平臺（如 Facebook）上推廣這些產品。更改預算金額或切換“啟用花費”狀態最多可能需要48小時生效。

經過一段時間之后，即可開始查看您的 ExternalBoost 預算花費產生的業績數據。向下滾動到頁面上的“業績數據”部分，您可能會看到幾個不同的數據點及其隨著時間推移的變化趨勢：

指定日期范圍后，可以查看您的產品每天從外部平臺獲得的點擊次數。與每日點擊次數相關的是“花費”，即每天從外部平臺獲得的點擊量的總成本（也按本地貨幣顯示）。

此圖表還可以分析您的產品從所有來源（包括通過 ExternalBoost 觸達的外部平臺）收到的每日訂單數量和 GMV，讓您了解 ExternalBoost 業績與整體銷售額的關系。

ExternalBoost 目前僅對兩組選定的商戶開放，wish商戶平臺會繼續努力優化該項目。如果您有任何意見，請聯系您的客戶經理。

ExternalBoost version 2 (cost-per-click): Setting a budget for ad spend and pay for ad clicks from external platforms

A small group of select merchants currently have access to the “cost-per-click” version of ExternalBoost. Essentially, this version of ExternalBoost allows merchants to manually set a budget for ad spend on external platforms. Merchants are charged based on the number of ad clicks generated by ExternalBoost.

First, navigate to Merchant Dashboard > ExternalBoost page:

On this page, you will be able to set up and enable ExternalBoost with just a few clicks. Should you decide to enable ExternalBoost, simply input a budget amount and toggle “Enable spend” to “On”.

Note that you may only input a budget amount within a certain range. Hover over to the tooltip next to “Budget”, and you will be able to see the budget range in your local currency:

Once you have completed setting a budget amount and enabled spend, Wish will automatically select some or all of your products, and leverage the budget you set to advertise these products across external platforms such as Facebook. Changes made to the budget amount or “Enable spend” toggle may take up to 48 hours to take effect.

Over time, you may begin viewing the performance insights of your ExternalBoost budget spending. Scroll down to the “Performance insights” section of the page, you may see several different data points and their trends over time:

After defining a date range of your interest, you can view the number of clicks that your products receive from external platforms on a daily basis. Related to the number of clicks per day is your “Spend”, which is the daily total cost of clicks received from external platforms (also displayed in your local currency).

Daily order quantity and GMV that your products receive from all sources (including external platforms via ExternalBoost) can also be analyzed in this graph for you to monitor how your ExternalBoost performance correlates with your overall sales.

As ExternalBoost launches to select groups of merchants first, we are constantly working to improve the program, so please share any feedback you have with your Account Manager.

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。