CollectionBoost項目如何確定產品集合的名稱和徽標？

名稱和徽標是產品集合在頁面上顯示時用戶首先看到的內容，也是吸引用戶點擊產品集合的主要因素。因此，產品集合的名稱和徽標圖片應相一致，且與集合中所含的產品保持一致。

確保您的徽標圖片質量高、富有吸引力且能準確代表產品集合中的產品。請查看以下徽標圖片示例：

產品集合的名稱應準確反映集合中產品所屬的類別（以下任意一種）：

• 主題（萬圣節、新年、假日季等）

• 產品類別（手機、珠寶、樂隊襯衫等）

• 品牌（Nike、Playstation、Apple 等）

用戶應在看到集合的名稱時可以立即看出集合中包含哪類產品。

下圖所示的產品集合的名稱為“toys for kids”（兒童玩具）并搭配了一張相關的圖片，因此能讓用戶快速了解該產品集合中包含的產品類型。

1. How should I determine my Collection Name and Collection Logo?

Your Collection Name and Logo are the first things customers will see when your collection appears for them, and will primarily be what gets customers to click on your collection. It is important that both the name and logo image are consistent with each other and the products you have included in your collection.

Ensure your logo image is visually appealing, high quality, and accurately represents the products in your collection. See below for logo image examples:

Your collection should have a name that accurately reflects any of the following categories for the products you have included in your collection:

• Theme (Halloween, New Years, Holiday Season, etc.) 

• Product category (headphones, jewelry, band shirts, etc.) 

• Brand (Nike, Playstation, Apple, etc.)

A customer should be able to read the name of your collection and immediately understand what type of products they will find in that collection.

The collection highlighted in the image below is entitled “toys for kids” and pairs this name with a relevant image, allowing customers to quickly understand what types of products this collection will contain.

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。