對于單純由于質量問題產生的差評是比較好解決的。首先，收到差評之后及時和買家聯系，詢問一下對產品不滿意的具體原因。在此基礎上，讓買家提供相應的照片。此外，賣家要回到自己的出貨記錄中查找相同時間內其他產品的，分析一下庫存中的貨物質量。如果確實存在買家反映的問題，就要及時積極解決。通過退款或換貨的方式，讓買家滿意并且修改評價。

那么對于因買家個人使用不當導致的，又該如何解決呢?

如果在溝通調查中發現是由于買家個人使用不當而給的差評，有兩種方案:如果以為主要目的，就應該和買家仔細解釋為什么會出現這樣的質量問題，到底在使用操作過程中存在哪些不正確的地方，最后和買家商量以何種方式可以使其滿意并修改差評。

如果是由于買家個人原因導致的質量問題，我們選擇差評回復，并附上的使用說明及事項，也是一種中差評營銷。這種方法可能是大多數賣家在無法消除差評時不得不采取的方法。

下面附上一些與假發行業相關的Warm Tips作為示例。

1. Co-washing: Upon receipt of your new hair we highly recommend that you co-wash! Toproperly co-wash,use a Moroccan or Organ oil based CONDITIONER. Wash the hair in adownward motion using cool water.

2. DO NOT scrub the hair or shampoo it!

3. When washing the hair， keep it in the rubber band and only squeeze water from hair in a downward motion.

4. Use a wide tooth comb and gently comb from the tips of the hair up to the wefts while still wet.

5. NEVER comb or brush dry curly or wavy hair!

6. You should only wash your hair every 2 weeks using the same downward motion as you did with the co-washing.

7. We experience shedding with our natural hair so of course you should expect the same thing with your virgin extension!

8. To minimize shedding , please have seal your wefts before your order is shipped, or feel free to order a bottle of Weft sealant with your purchase!

9. We recommend that you allow your hair to air dry! This process extends the longevity of your extensions.

10. To control frizz, please use a pea sized amount of a frizz control product.

11. When curling or flat ironing your virgin hair，ensure that your stylist only uses Ceramic heating tools! This is a must!

12. Excessive heat on virgin hair will cause dryness, heat damage and or breakage.

13. For beautiful curls or waves without applying excessive heat, use flexi rods, or hair rollers.14. Curly and wavy hair can be straightened with the proper tools and techniques! It is recommended that you have a licensed stylist help you to achieve these styles.

15. To maintain your hair while sleeping , it is recommended that you wrap it for straight styles at night and place a satin bonnet to cover it. For curls and waves, twist or braid the hair andalso apply a satim bonnet to cover it.

16. DO NOT use products that contain sulfate or alcohol.

17. DO NOT use oily product on the hair, they tend to weigh the hair down.18. DO NOT sleep on wet hair!!!

建議賣家根據各自的行業準則、從業經驗總結出各自產品的配套小貼士，可以打印出來在公司廣告頁上隨包裹一起送出，凸顯人性化服務。我們應該搞清楚出現的原因，迎合買家的心理去處理。希望以上內容對您有幫助。

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。