亞馬遜評論對于產品的排名和轉化起著非常大的影響力，據數據反饋72% 購物者在購買前都會去閱讀他們正在查看的產品的評論，因此正面的亞馬遜評論會讓你獲得更多的訂單。

如何獲得更多評論?我們一起來了解下亞馬遜請求評論功能

一、亞馬遜請求評論功能

亞馬遜【Request a Review】(請求評論)按鈕，賣家使用此功能在訂單商品送達日期后的 5 至 30 天內請求買家提供評論，每個訂單可發送一次請求。

亞馬遜官方釋義：

1、如果您想請求買家對特定訂單提供評論，我們建議您使用【訂單詳情】頁面上的【請求評論】功能，而不是通過電子郵件或買家與賣家消息服務聯系買家。

2、您使用上述功能請求評論時，我們會在一封電子郵件中同時請求買家對訂單提供商品評論和賣家反饋。這些請求使用標準話術，且會自動翻譯為買家的首選語言。

使用方法

在亞馬遜后臺打開訂單詳情頁，點擊右上角的【請求評論】按鈕。

【請求評論】按鈕，每個訂單僅可使用一次，且只能在訂單送達日期后 5 至 30 天內使用。如果賣家不止一次嘗試提交審核請求，或者對超出該 5-30 天范圍的訂單使用該功能 , 系統將為賣家顯示錯誤 , 不允許該請求。

二、亞馬遜請求評論模板：

1、個性化的產品評論請求模板

這個亞馬遜產品評論請求電子郵件模板允許你通過添加你的公司logo、使用自定義變量和設置篩選條件以將你的消息定位到特定 SKU 或 ISIN，來根據你的品牌定制你的消息。

你可以選擇調整發送設置并選擇何時發送審核請求，從立即開始，最多 30 天。

這邊建議你在產品交付 2 天后發送電子郵件。請參閱下面的模板，并隨時對其進行自定義以符合你品牌的調性。

郵件主題：

Did Your [[product-name]] Arrive?

Hello there,

We see that your order was delivered. This is a courtesy follow-up to ensure your [[product-name]] is everything you hoped it would be!

We appreciate your business and want to make certain you are 100% satisfied. Please reply to this email if you:

– Have general questions about your product.

– Need help with **using/operating** your product.

Please contact Amazon via the Amazon website if:

– Your order has not arrived (Amazon handles shipping for us).

– Your package arrived damaged.

Customers value reviews written by other customers who purchased this product. We would appreciate it if you wrote a review that reflects your experience with [[product-name]]. You can follow the steps outlined [[product-review-link: on this page]] to submit your review.

Enjoy!

**Signature**

2、亞馬遜的“請求評論”自動化模板

此產品請求模板應用了亞馬遜的品牌，并且絕對符合 TOS。

亞馬遜 FBA 賣家可以使用此模板向已購客戶請求產品評論，從而提升他們在亞馬遜 SERP 中的位置。

這封電子郵件建議在交貨日期后的 4 到 30 天內發送。

這個電子郵件模板有什么好處?

①它通過可點擊的星星吸引用戶的注意力，增加了客戶留下正面評價的可能性;

②刪除未訂閱的買家，以免不必要地惹惱他們;

3、亞馬遜產品評論請求模板+附件/獎勵內容

此產品評論請求電子郵件模板允許你使用獎勵內容(例如電子書、PDF 或任何相關主題的權威指南)來吸引你的亞馬遜買家。

建議你可以在商品發貨、交付或退回后立即與你的買家聯系。

提示：請記住讓你的獎勵內容保持最新。

郵件主題

Your **Ebook/Instruction Guide/Recipe Book/Etc.** is Attached For [[product-name]]

Hello there,

As mentioned on our Amazon sales page, your **Brand Name** purchase includes a **type of attachment such as ebook, instruction guide/etc.**. We have that for you here. Simply click to download and save it to your computer or other device.

Inside, you’ll find:

**List 2 or 3 things that are included in the attachment such as “3 important steps to take before you use your new [[product-name]].”**

Once you read through the attachment, please feel free to reply to this email if you have questions or need assistance with your product.

**Signature**

P.S. If you have 2 or 3 minutes today, please leave a review that reflects your experience with [[product-name]]. You can follow the steps outlined [[product-review-link: on this page]] to

submit your review.

4、以產品信息為特色的產品評論請求模板

此亞馬遜產品評論請求模板將允許你發送有關你銷售的產品的說明和其他使用提示。

它將幫助你創造更好的用戶體驗、建立信任并讓客戶更有可能留下來。

建議只有在交貨時間少于 X 天時，你才發送通知，或者在產品發貨或退回后立即發送消息。

可以選擇按 SKU、履行渠道、價格和其他標準篩選。這一切都有助于使電子郵件更具針對性和個性化。

郵件主題：

Helpful information about your new [[product-name]]

Hello there,

Thanks for your recent order.

Before you use your new [[product-name]] for the first time, take just a moment to read these **instructions/safety guidelines/usage tips/helpful hints/etc.** They will help ensure you have the best experience possible.

**INSERT INFORMATION YOUR CUSTOMERS NEED TO KNOW RIGHT AWAY BEFORE USING THE PRODUCT.**

**This might be clarification on issues many customers get confused about, feature use tips, etc.

Examples include:

Be sure to wash your new water bottle in hot water and rinse it thoroughly before drinking from it to eliminate the plastic taste.

The brackets on your car storage bag may not line up with your headrest posts. This is not a defect. Simply turn the brackets until they align with your headrest.**

Once you follow these simple steps, you’ll be able to use your [[product-name]] and all its features to the fullest.

Have questions? Simply reply to this email and we’ll respond quickly with the answers you need.

Enjoy!

**Signature**

P.S. We would appreciate it if you wrote a review that reflects your experience with [[product-name]]. You can follow the steps outlined [[product-review-link: on this page]] to submit your review

以上是亞馬遜請求評論的介紹，希望能幫助到各位賣家！

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特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。