除了Facebook以外，很多人都在玩Twitter，而且Twitter是典型的信息流方式更新信息的，很多沒(méi)來(lái)得及看的信息都被淹沒(méi)在海量的更新信息中了，很多人想通過(guò)Twitter去開(kāi)發(fā)自己的客戶，但是就是不知道該如何去尋找。

Apart from Facebook, lots of people use Twitter. However, Twitter updates information by information flow. Many people manage to develop customers but they don’t know how to do that.

那么在海量快速更新的信息流中，我們應(yīng)該怎樣找到自己的目標(biāo)客戶呢？這個(gè)時(shí)候我們就需要一些高級(jí)的查詢方式了~

Among those information flow, how can we find our target customers? We need some advanced?inquiry ways.

這是Twitter的搜索查詢鏈接：

It is Twitter’s search link:

https://Twitter.com/search-home

打開(kāi)上面的鏈接地址，然后點(diǎn)擊高級(jí)搜索，高級(jí)搜索地址鏈接就在搜索框下面的藍(lán)色字體。

Click the link below and click advanced search. The link is blue font below.

下面我們就舉個(gè)例子說(shuō)明一下：

For example:

第一：追蹤/查詢用戶名

For example:

有TO和FROM語(yǔ)句

Use To and From

TO：

如果你想查詢所有用戶發(fā)給某個(gè)特定TWITTER賬戶上所有信息，那么你就可以用這個(gè)語(yǔ)句，我們來(lái)看看關(guān)于classical賬戶上的信息，我們就直接搜索 TO classical

To: If you want to inquire all the users and send information to a specific Twitter user, you can use this. For example, if we want to check an account named classical, we can just search To classical.

From：

就是所有來(lái)自某個(gè)賬號(hào)的所有帖子，可以用from的語(yǔ)句，比如 from classical

From: It means post from an account, for example from classical.

你查看到都是來(lái)自classical這個(gè)帖子的信息，你也可以直接訪問(wèn)其他頁(yè)面，所以你想精準(zhǔn)的在Twitter上找到你的目標(biāo)客戶，你需要這樣做：

The results you get are all from classical. You can also visit other pages. So if you want to find your target customer accurately, you need to:

首先，如果找到我們的競(jìng)爭(zhēng)對(duì)手或者產(chǎn)品相關(guān)信息是：mynamenecklace，而我們又是這個(gè)飾品的供應(yīng)商等，這個(gè)可能就是我們的目標(biāo)客戶了，那么我們就可以這樣做：To: my namenecklace“necklace”

First, if we find our competitors or related products imformation are about mynamenecklace and we are the supplier of this accessory, then it may be our target customer. Then we can input To: mynamenecklace “necklace”.

從搜索出來(lái)的結(jié)果，大家可以看到很多客戶從mynamenecklace上面購(gòu)買了產(chǎn)品，這些都是你的目標(biāo)潛在客戶，那么剩下的事情就是你自己去開(kāi)發(fā)了呀。

From the results above, you can see that many customers purchase products from mynamenecklace. These are all your potential target customers. What you need to do is to develop them.

這樣搜索出來(lái)的結(jié)果不僅僅是讓你知道你的目標(biāo)客戶是哪些，還可以知道你的目標(biāo)客戶關(guān)心什么，需要什么等等和產(chǎn)品相關(guān)信息，這些對(duì)你開(kāi)發(fā)客戶是非常有幫助的。

It can not only let you know who are your target customers, but also let you know what your customers are concerned about. It is very helpful for you to develop customers.

第二：定位區(qū)域客戶

No.2 : Search customers with areas

如果你想查詢本地區(qū)關(guān)于你品牌的相關(guān)信息，有區(qū)域性的搜索功能就很不錯(cuò)，這個(gè)功能可以具體定位到國(guó)家、區(qū)域、城市。

If you want to know related information of your brand in local area, you can use region search. It allows you to limit with country, regions and city.

具體搜索方式格式如下：

The modes are as follows:

Near

：

你想要定位的地區(qū)（郵編）

Near: Where you want to locate (Postcode)

within:

具體的區(qū)域范圍

within: Specific?areas

假如我現(xiàn)在用的美國(guó)的VPN登錄Twitter，正在美國(guó)的洛杉磯。

If you use American VPN to login Twitter and you are in LA.

那么你就可以去尋找方圓5公里之內(nèi)的人，你可以用下面的方法搜索：“#appointment”near:90210 within:5km

You can search people within a 5-km radius by inputing #appointment”near:90210 within:5km.

第三：精準(zhǔn)結(jié)果排除過(guò)濾法

No.3 : Method of exclusion and filtration

1、?排除法：

有時(shí)候我們想排除一些不必要，不想關(guān)，有歧義的詞匯，這個(gè)功能類似SEO中關(guān)鍵詞排除法一樣。

Method of exclusion:?Sometimes we don’t want results which are unnecessary, unrelated and ambiguous, this is the function you need which is similar with SEO’s.

假如我們想找一位服裝設(shè)計(jì)師，但是我又不想搜索到我的競(jìng)爭(zhēng)對(duì)手信息，那么我們就可以用這樣的搜索語(yǔ)句去搜索：“dress designer”?–mynamenecklace，通過(guò)搜索，你可以找到很多服裝設(shè)計(jì)師。

If you want to find a costume designer except for the competitors, you can search like “dress designer”?–mynamenecklace?and you’ll find lots of costume designers.

2、?過(guò)濾法：

當(dāng)你想找一些信息的時(shí)候，需要過(guò)濾點(diǎn)所有的鏈接，或者排除掉鏈接“facebook”near:518000within:10km -filter:links

Method of filtration:?When you want some information and you want to filtrate the links, you can use “facebook”near:518000within:10km -filter:links.

這個(gè)語(yǔ)句的意思在周圍10公里之內(nèi)所提到Facebook的客戶，但是排除掉鏈接的所有帖子

It means that you can find customers of Facebook within 10km without posts containing links.

第四：通過(guò)社交軟件表情搜索

No.4 : Search through emojis of social software

有目的的去研究你的目標(biāo)客戶對(duì)該品牌的所表達(dá)的情緒，這個(gè)是非常重要的，例如輸入競(jìng)爭(zhēng)對(duì)手的名字，然后輸入情緒符號(hào)mynamenecklace:-(

It is of great importance to know your target customers’?emotions toward the prodycts. For example, you can input your competitor’s name and mynamenecklace:-(.

好啦，關(guān)于Twitter開(kāi)發(fā)客戶的四種方式今天就說(shuō)到這里，親們最好去實(shí)踐下，光看著是不夠的哦。

The above are 4 ways to develop customers on Twitter. You can have a try because it is never enough to just have a look.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。