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on August 14, TRN Xun thy, CEO of Amazon's global store in Vietnam, said at the Vietnam online marketing forum that Amazon had established a subsidiary in Vietnam, which was the first official announcement of the subsidiary.

Amazon officially entered the Vietnamese market in March last year and cooperated with the Vietnamese Ministry of industry and trade (MoIT) to carry out many projects aimed at helping local enterprises sell goods on Amazon to expand their export potential.

Amazon's representative said that the company has long encouraged individuals to sell goods on the platform, but now the trend is changing. Amazon is preparing to help small and medium-sized enterprises (SMEs) do business on its platform.

TRN Xun thy said:"At present, about 50% of Amazon's sales come from enterprises and 50% from individuals. I think the proportion of individual sellers will continue to decline in the next year. Moreover, the company is better than individuals in terms of product quality, price and professional sales plan."

it is understood that before entering Amazon Vietnam station, TRN Xun thy worked in Alibaba for 8 years and served as the regional manager of Vietnam. He also served as the vice president of Lazada seller operations for more than a year

Alibaba and Amazon, both e-commerce giants, are taking measures to attract Vietnamese enterprises to their platforms. In addition, experts also said that e-commerce is an effective channel to help Vietnamese small and medium-sized enterprises export products

Vietnam's trade office in Houston provides detailed guidance for Vietnamese small and medium-sized enterprises on how to use e-commerce to increase exports to the United States. According to the data of the trade office, in 2018, American customers spent $517.3 billion online, and this figure is increasing every year

(compiled / Hugo Xie Xinxin)

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