cross border e-commerce is becoming more and more popular. With the introduction of many favorable policies for cross-border e-commerce. Many novice sellers and domestic e-commerce sellers want to join cross-border e-commerce. Some may just want to do part-time and sideline work, and some may use it to realize their entrepreneurial dream

but I don't know how to choose a platform. I don't know which has more traffic and which is easier to build the store. In the face of different domestic customs, I don't know how to choose products

when choosing a platform, many friends will ask me about Amazon. What's the difference between this and shopee? So let's introduce the advantages and disadvantages of the two platforms

market oriented

first of all, Amazon is a global e-commerce platform, which is well-known all over the world. Although Amazon is a global store, it is mainly aimed at sites in developed countries, such as Europe, Japan and North America. Sites in other regions are new sites that have just been established, but they are not very stable and have advantages.

shopee's main market is the Southeast Asian market. At present, it has developed eight sites, including Indonesia, Malaysia, the Philippines, Vietnam, Thailand, Singapore, Taiwan and the recently added Brazilian site. Among them, the Taiwan site is easier to do than our mainland. Because of the convenient language and sound communication, the transformation between simplified and traditional Chinese can be understood by everyone. In addition, Taiwan, China and China are similar in customs and habits, so it can be used when selecting products To copy the idea of domestic selection

opening threshold

the store registration conditions of Amazon platform are business license, dual currency credit card, mobile phone number, email address and ID card. In terms of store opening expenses, Amazon does not need the seller to pay deposit, but the platform needs to pay the store rent every month, which is ￡ 25 in Europe and $39.9 in North America. After the store issues the order, 8-15 points will be drawn as the platform fee.

the registration condition of shopee is business license (individual can also be used) E-commerce business license and legal person id card in recent three months. In shopee's case, there is no need for deposit and store rent. In addition, the platform for the first four months of new store incubation is free of commission. There will also be subsidies for the store and traffic transmission support for the platform. After three months, a 5% order Commission will be charged, which is deducted from the turnover after the transaction. Therefore, we often see on the Internet that shopee is a zero cost shop

profit

in terms of profit, Amazon is more concerned about. Because Amazon is mainly aimed at developed countries, the profit generated by its goods is generally high, generally 40% - 60%. The platform takes 8-15 points. Although the customer unit price is high, the total order volume is small. Although its profit is high, its cost is also high. For example, the cost of logistics and storage is much higher than that of shrimp skin. Many friends are choosing When choosing delivery, we will choose other logistics channels to reduce costs

while shopee's profit is much lower than Amazon's, and the shrimp skin profit is about 40%. However, it wins by volume. The people's mobility in Taiwan, China and Southeast Asia is much higher than that in Europe and the United States (referring to the length of time the mobile terminal spends on the Internet), and local residents are used to shopping. Therefore, we often see that it is normal to issue more than ten items per order, The guarantee of dozens of orders in a month is still no problem. The order of shrimp skin is basically that one seller buys multiple goods in the store at the same time

Logistics

Amazon is in FBM mode. After the shop issues the order, it will be forwarded to the international transit warehouse, and then the staff in the transit warehouse will pack it again, affix the international label and send it abroad. The shrimp skin is in SLS mode, and the delivery process is that the shop issues the order and sends it to the transit warehouse in China, and then the official staff of the shrimp skin will deliver it to the seller.

customers of Amazon Europe America station and North America station receive the goods about 20 days after the bill is issued. Amazon generally sends small air bags. Shrimp skin is better than Amazon in this regard, because Southeast Asia is close to the mainland, and customers generally receive the goods in 5 to 10 days. The payment collection cycle brought by logistics is also different.

difficulty

in fact, the two platforms have their own advantages in comparison. Amazon's profit is 10% higher than shrimp skin, but its logistics and timeliness are not as good as shrimp skin. In terms of market size, profit space and payment collection time brought by logistics, Amazon is more suitable for large companies and manufacturers with their own sources of goods. In addition, Amazon attaches great importance to the experience of buyers, so it will pay more attention to commodity copyright and store evaluation. Some small sellers do not have these qualifications In other words, it is still difficult to be Amazon, and there are great pressures and risks

although the profit of shrimp skin is much lower than that of Amazon, it is a newly rising platform. In terms of operability and fierce competition, it is far less than Amazon, which has developed for decades. It also has very generous support for sellers. In terms of control and store evaluation, it is not as strict as Amazon, which is very suitable for novice sellers to operate

the above is my analysis and comparison of the two platforms. It only represents personal opinions for your reference and discussion

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