last year, 1.2 million sellers joined Amazon, and 3287 new sellers joined every day, which means that Amazon has a cross-border seller every half a minute. Among these sites, the US website has more than 1 million new sellers. In the face of such huge sales, how should sellers do well in Amazon's cross-border e-commerce platform

How do Amazon cross border e-commerce platforms do well?

every year, the global e-commerce market is expanding, and experienced cross-border celebrities are still exploring and developing more overseas markets and consumer needs. For new sellers, this platform still has a lot of room for development. Therefore, new sellers who have just entered Amazon need to master their operational thinking to help them explore, grow and enhance the value of Amazon platform. The following will be selected from the registered account and account The two dimensions of products are shared with you. Zero based sellers can also quickly master the operation and playing methods of Amazon e-commerce platform

prepare multiple accounts to reduce operational risk

most people think that opening a store in Amazon can only have one account. In fact, having an account in daily operation is the most basic. Many sellers have experienced some lessons and experience before they find that they can grasp more opportunities in later operation by making more preparations in the early stage and registering two accounts

so many sellers will ask how to register multiple accounts with only one account? One of them is that sellers buy their own stores, but the current price is not cheap, and many businesses only provide 7-day quality assurance services, that is, after 7 days, the stores with this account may not be able to use normally; Another way is for the seller to prepare a new set of legal person, company address, telephone number and other relevant information, register a new company with a new business license, and register another Amazon account through new materials

improve the selection logic and accelerate the rapid growth of sales

choice has always been a big topic. No matter whether the seller uses Amazon or other e-commerce platforms, the selection is the core issue of operation. If the selection is good, it will get twice the result with half the effort for the seller. Those friends who think they have a long way to go on Amazon also understand that there are too many ways to buy goods, and the ultimate goal is to make money

retail price how do sellers choose goods? Sensitivity to data is an important factor that can not be ignored in daily work. For many sellers, some commodity categories on the sales platform are important reference data when selecting commodities, but don't forget how to classify these categories. These data are what we really need. Therefore, we can analyze the data through relevant tools to find good products with sufficient profit space. After data analysis, it is not easy to find products. Product positioning and selling point mining are the important work we need to do next

Product Positioning:

here, we will talk about not only the function, form and use scenario of the product, but also the price range of the product. As we all know, the function is nothing more than the basic function and additional function of the product; Then we can distinguish the appearance, style and color of the product in form; Usage scenarios include purpose, occasion, season and crowd

in addition, in addition to the sales price and your own sales range, you also need to meet the distribution of market sales price. Different types of products will enter different markets and face different groups, which will lead to different price range distribution differences. The price level directly affects our pricing strategy and promotion strategy, and is a decisive factor that seriously affects the profits of sellers. Mining key sales points:

when it comes to product positioning, how should we mine the selling points of products? Sellers need to analyze the product itself, consumers and competitors: more clearly introduce the specific details, operation methods, functions and uses of the product; Make the audience more accurate and target positioning more clear; Compared with competitive products, we have what others have, and we must display what others don't have

the above is about how Amazon's cross-border e-commerce platform does. I hope it can help you! If you have any questions about this or want to know something about Amazon's cross-border e-commerce, you can consult our online customer service. We have professional operation consultants to answer for you

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。