Amazon Handmade： 發布商品

一旦您獲準在 Amazon Handmade 中銷售商品，且您的賣家平臺賬戶設置完畢，您就可以發布商品了！ 如果您是亞馬遜的新賣家，請直接跳過以了解如何【手動發布商品】；如果您是技術嫻熟的賣家，請參閱 Amazon Handmade： 使用庫存模板上傳商品 + 常見問題。如果您在 Etsy 上發布了商品，請查看從 Etsy 轉移商品詳情。

如果您是 Amazon Handmade 的新賣家，但已在亞馬遜商城銷售了符合 Amazon Handmade 標準的商品，則可以在獲得 Amazon Handmade 的批準后，在 Amazon Handmade 店鋪中重新發布這些商品。您只能在一個分類中發布這些商品，對于將在 Amazon Handmade 中重新發布的商品信息，您需刪除其原始的商品信息。

當您在 Amazon Handmade 中重新發布商品時，您可以選擇為商品使用新的賣家 SKU，否則您需要從庫存中刪除現有的 SKU，并且可能需要最多 24 小時才能重新使用該 SKU。請參閱停止銷售商品，了解如何刪除現有商品。

家有急事，或要去度假？ 您可以隨時通過將商品設置為“非在售”來暫停銷售。此操作將在 1 小時內從亞馬遜商城和搜索結果中移除您的賣家自配送商品。請參閱休假、假日和其他暫停營業期間的商品狀態。

注意： 我們建議您設置您的手藝人資料頁面，以便買家可以在一個位置了解有關您和商品制作方式的更多信息，以及您所有商品的詳情。

手動發布商品

注意： Amazon Handmade 擁有獨特的商品發布流程。如果您要發布非 Amazon Handmade 商品用于銷售，則必須通過標準添加新商品工具執行此操作。您可以隨時通過“添加新 Amazon Handmade 商品”部分下的“發布的不是 Amazon Handmade 商品？ 更改分類”鏈接使用此功能。

注意： 您可以觀看賣家大學上的發布您的首件 Amazon Handmade 商品視頻。

1. 在賣家平臺中，在【庫存】選項卡下選擇【添加新商品】。您將轉至【添加新 Amazon Handmade 商品】部分，開始發布流程。

   注意： 本主題介紹了一次添加一個新商品的流程。在此頁面中，您還可以選擇批量上傳 Amazon Handmade 商品。有關如何使用該功能的更多信息，請參閱 Amazon Handmade： 使用庫存模板上傳商品 + 常見問題。

1. 選擇最適合您商品的分類和子分類。

   注意： 我們建議您先瀏覽 Amazon Handmade 店鋪，了解各個分類如何對相關商品進行分組，但請盡量選擇最貼近您商品的分類。可用的子分類可能沒有涵蓋所有可能的商品；但是，這不會影響您發布商品。選擇與您的商品最貼近的子分類，使用適當的商品名稱，并添加搜索詞以吸引買家瀏覽您的商品。

• 如果您想提出新的分類或子分類，可通過我們的 Amazon Handmade 分類和子分類建議表格進行此操作。

1. 點擊【選擇】以添加發布商品所需的其他詳細信息。您可以在主圖片下找到四個不同的選項卡 – 【一般信息】、【圖片】、【其他信息】和【定制選項】。

第 1 步： 一般信息

注意： 任何商品均需提供此選項卡中的信息，才可在店鋪中上線。

• 【商品名稱】： 您的商品名稱不得過長（最多 60 個字符），而且應當僅體現主要商品，而不要涵蓋某些定制選項或其他選項。有關商品名稱的更多信息，請參閱 Amazon Handmade： 商品名稱最佳實踐。

• 【商品描述】： 向買家簡要介紹您商品的主要特點及其獨特之處。

• 【標準商品價格】： 輸入買家購買商品需支付的商品價格。

• 【賣家 SKU】： 為商品輸入一個唯一標識，如果您未輸入 SKU，我們將為您創建一個 SKU。發布商品后，您將無法更改 SKU。

• 【數量】： 輸入您的待售商品數量。此數量為您的當前庫存量。

• 【制作時間】： 這是從您收到訂單到準備發貨的時間。其中應包含制作訂單商品（包括定制選項）所需的時間。

• 【配送方式】： 默認情況下，Amazon Handmade 商品設置為由賣家自行配送；但是，您始終可以使用您的 Amazon Handmade 商品。如果您選擇使用該服務，您將返回此處，并相應地更新您的商品信息。

第 2 步： 圖片

高質量圖片是吸引買家的首次且最佳的機會。圖片越清晰地展示您的商品和細節，就越能吸引更多買家。

【主圖片】應清晰展示商品，無道具、干擾物或水印，并采用白色背景；而【備用圖片】應展示更多的商品詳情、商品尺寸或可提供的定制選項式樣。

圖片的最短邊應至少為 500 像素，最長邊應為 1,000 至 10,000 像素。亞馬遜接受 .jpg、.png 或 .gif 格式的文件。

請參閱我們的 Amazon Handmade： 圖片最佳實踐了解更多信息。

第 3 步： 其他信息

添加盡可能多的商品信息不僅能夠使買家確信他們全面了解自己所購買的商品，還可以讓買家更容易發現您的商品。盡管填寫此選項卡并不是發布商品的必需操作，但我們強烈建議您在此處添加盡可能多的詳細信息。

您可以在此添加詳細信息，以便買家更輕松地找到您的商品。以下是一些可用字段：

• 發貨重量和發貨重量計量單位： 如果您選擇以基于重量的配送方式配送商品，請填寫這些字段。

• 您的商品是如何制作的？： 突出展示制作商品所用的材料和工序。

• 專屬商品： 只有擁有直接鏈接的買家才可看到這些商品。這些商品專供您的定制訂單使用。

• 場合類型： 您可以為商品選擇最多四種場合類型，以便向按活動類型搜索的買家顯示您的商品信息；例如 - 生日或婚禮。

• 商品屬性： 根據您選擇的分類，您可以添加其他相關詳情，幫助買家發現并了解有關您商品的更多信息。我們建議您在顯示商品時始終使用下拉菜單。

• 成人用品： 如果圖片、商品名稱或商品描述顯示用于性行為或成人活動，請使用“成人”字段予以注明。我們使用此字段來確保這些商品不會在我們的某些個性化功能中出現。有關成人用品銷售的更多信息，請參閱成人用品、政策和指南。

單品價格 (PPU) 是指單件商品的價格，可以基于重量、體積或單位計數。

示例：

• 4.5 千克貓砂的價格為 50.00；顯示為： 50.00（ 11.02/千克）

• 100 毫升香水的價格為 200.00；顯示為： 200（ 2/毫升）

• 3 件裝梳子的價格為 6.00，顯示為： 6.00（ 2.00/件）

注意： 單位計數可能有幾種不同的計量方式。

Amazon Handmade 僅在美妝和美容以及寵物用品分類中啟用單品價格定價。

• 基于重量的單品價格要求在顯示重量字段中輸入商品重量，然后從顯示重量計量單位下拉菜單中選擇一個選項。

• 基于體積的單品價格要求在顯示體積字段中輸入值，然后從顯示體積計量單位中選擇一個選項

• 基于單位計數的單品價格要求在單位計數類型下拉菜單中選擇可用選項，并在單位計數字段中選擇商品數量。

這些選項以及“一般信息”選項卡上的“標準商品價格”將自動顯示單品價格

注意： 您可能需要按照法律規定填寫這些字段。

搜索詞

請特別注意【搜索詞】字段。這些是您認為買家用來在亞馬遜商城查找您的商品的特定術語。

輸入特定的搜索詞，幫助買家找到您的商品。最大值為 250 個字節。通常，每個字符算作 1 個字節。但是，有些特殊字符（如’é’,’?’ 或 ’&’）算作 2 個或更多字節。標點符號和空格將被計為字節。要了解更多信息，請參閱有效。

第 4 步： 定制選項

在 中發布商品時，您最多可以設置 10 個商品定制選項供買家選擇。

當定制選項不會影響商品外觀或價格（例如尺寸或顏色）時，或者使用字母或城市字母縮寫圖案來裝飾茶巾或杯墊等商品，您將使用定制選項，而不是創建單獨的商品信息。有關詳細信息，請參閱 Amazon Handmade： 定制選項。

第 5 步： 發布

要完成商品信息設置，只需點擊“保存并發布”。商品發布后，您可以在賣家平臺的管理庫存部分查看商品信息。

注意： 最多可能需要 24 小時才能在網站上看到商品信息。如果您仍然無法找到您的商品，請查看無法找到 Amazon Handmade 商品的常見原因幫助頁面。

常見問題

我可以復制已經創建的商品信息嗎？

發布商品后，您可以復制該商品信息，然后在同一分類下創建類似的新品。這樣做可以轉移大部分商品信息，因此您可輕松發布更多商品。復制商品信息時，需要注意以下幾點：

• 該商品必須與您要復制的原商品在同一分類下，且無法進行編輯。

• 商品圖片不會從您要復制的原商品轉移，但所有定制選項和其他信息屬性可轉移。

要復制商品信息，請執行以下操作：

1. 選擇賣家平臺中【庫存】選項卡下方的管理庫存。

2. 滾動瀏覽您的商品或使用搜索框查找您想要復制的商品。

3. 在頁面右側，從您要復制的商品對應的下拉菜單中選擇【復制商品信息】。此操作將打開【添加新商品】工具，您可利用該工具從原商品中復制大部分信息，包括定制選項。

4. 要完成新品信息設置，請上傳一張【主圖片】，并在【必填信息】頁面上更新【商品名稱】。如果您想要為新品，可以在【其他信息】部分執行此操作。如果您未輸入新 SKU，亞馬遜將為您分配一個 SKU。

5. 點擊【保存并發布】立即發布新品，或繼續更新其他信息。

我可以批量發布商品嗎？

可以。亞馬遜擁有庫存模板，可以使用 Excel 文件上傳您的商品信息。有關此操作的更多信息，請參閱 Amazon Handmade： 使用庫存模板上傳商品 + 常見問題。

我可以從我銷售商品的在線渠道轉移信息嗎？

僅可通過手動方式或庫存模板向 Amazon Handmade 發布商品。但是，您可以從 Etsy 將商品詳情轉移到您的文件模板中。請參閱從 Etsy 轉移商品詳情。

我可以為我的買家創建自定義商品信息嗎？

可以。Amazon Handmade 讓您可以輕松為買家提供商品的定制版本。您可以為已發布的商品添加定制選項，甚至可以為按單定制商品創建專有商品信息。詳細了解 Amazon Handmade： 定制訂單。

可以“暫停”我的商品嗎？

如果您需要更多時間來解決問題、處理家庭緊急事件或要去度假，可以將商品狀態更改為“非在售”。此操作將在 1 小時內從和搜索結果中移除您的賣家。請參閱休假、假日和其他暫停營業期間的商品狀態。

“信息”工具是否適用于 Amazon Handmade 商品？

此選項不適用于 Amazon Handmade 分類中的商品。

Amazon Handmade: List Your Products

Once you have been approved to sell in Amazon Handmade and your Seller Central Account is set up, it is time to list your products! If you are new to Amazon, skip ahead to learn about Listing products manually or if you are tech savvy, see Amazon Handmade: Using Inventory Templates to upload products + FAQ. If you have products listed on Etsy, review Transfer Product Details from Etsy.

If you are new to Handmade, but are already selling products on Amazon that meet the criteria for Amazon Handmade, you can relist them in the Handmade store, following your acceptance into Amazon Handmade. You can only list these products in one category, you will need to delete the original listings to be relisted in Amazon Handmade.

When you relist in , you may choose to use a new seller SKU for your products, otherwise you will need to delete your existing SKU from your inventory and it may take up to 24 hours before that SKU is available for reuse. See Stop selling a product for instruction on deleting existing listings.

Have a family emergency, or going on vacation? You can always pause your listings by setting them as Inactive. This will remove your self-fulfilled listings from Amazon and search results within an hour. See Listing status for vacations, holidays, and other absences.

Note: We encourage you to set up your Maker Profile page so customers can learn more about you, how you make your products, and details on all of your listings in one place.

Listing products manually

Note: Amazon Handmade has a unique listing process. If you are listing a non-Handmade item for sale, this must be done via the standard Add a Product tool. You can access this feature any time using the “Not listing a Handmade product? Change category” link under the “Add a Handmade Product” section.

Note: You can view our List Your First Handmade Product video on Seller University.

1. In Seller Central, select Add a Product from under the Inventory tab. You will be taken to the Add a Handmade Product section to begin the listing process.

   Note: This topic addresses the process for adding a listing one at a time. From this page, you can also select Add Handmade Products via Upload. For information on how to use that feature see Amazon Handmade: Using Inventory Templates to upload products + FAQ.

1. Select a category and subcategories that best apply to your product.

   Note: We recommend first browsing the Handmade store, to see how categories group related products, but be as true to your product as possible. Subcategories available may not cover all possible products; however, this does not affect your ability to list a product. Choose the subcategory that comes closest to your product, use appropriate titles, and add search terms to draw customers to your listing.

• If you would like to suggest a new category or subcategory, you can do so via our Handmade Category and Subcategory Suggestions form.

1. Click Select to be taken to add the additional details required for listing your product. Here you will find four different tabs under the Main Image – General Info, Images, Additional Info, and Customizations.

Step 1: General Info

Note: The information in this tab is required for any listing to go live in the store.

• Product Title: Your title should be short (60-character maximum), and should represent only the main product, not specific customizations or options. For additional information related to Product Titles, see Amazon Handmade: Product Title Best Practices.

• Product Description: Give customers an overview of the key features of your product and what makes it unique.

• Standard Price: Enter the price customers will pay for the product.

• Seller SKU: Enter a unique identifier for the product, if you don’t enter a SKU we’ll create one for you. After you publish the listing, you cannot change the SKU.

• Quantity: Enter the quantity of the item that you are making available for sale. This is your current inventory level.

• Production Time: This is the amount of time it takes from when an order is received, to when you are ready to ship the item. It should include the amount of time required for you to create the product if it is made to order, including customizations.

• Shipping Method: By default, Handmade listings are set to Fulfilled by Merchant; however, you can always Use Fulfillment by Amazon to Ship Your Handmade Products. If you choose to use that service, you will come back here and update your listing accordingly.

Step 2: Images

High quality images are your first and best chance in attracting customers. The more clearly your images show your product and details, the most customers you may attract.

The Main Image should clearly show the product without props, distractions or watermarks with a white background; while Alternative Images should show more of the product’s details, the scale of the product or what the available customizations look like.

Images should be at least 500 pixels on the shortest side and between 1,000 pixels and 10,000 pixels on the longest side. Amazon accepts .jpg, .png or .gif files.

Check out our Amazon Handmade: Image Best Practices for more information.

Step 3: Additional Info

Adding as much product information as possible will not only help customers feel confident that they know exactly what they are purchasing, but will make your products easier to discover. While filling out this tab is not a requirement for listing your product we strongly recommend adding as much detail here as possible.

Here you have the opportunity to add details that will make finding your products easier. Some of the available fields:

• Shipping Weight and Shipping Weight Unit of Measurement: Complete these fields if you choose weight-based delivery for your products.

• How are your products made?: Highlight the materials and process used in crafting your products.

• Private Listing: These listings can only be seen by customers with a direct link. These are intended for you use of custom orders.

• Occasion Type: You can select up to four Occasion Types for your product as a way to display your listing to customers that search by event type; for example - Birthdays or Weddings.

• Product Attributes: Depending on the category you select, you can add additional relevant details to help customers discover and learn more about your products. We recommend always using the drop down menus when displayed.

• Adult Products: If the images, Product Title, or Product Description appear to be designed for use in sexual or adult activity, indicate this by using the Adult field. We use this field to ensure these products don’t surface in some of our personalization features. See Adult products, policies & guidelines for additional information on the sale of adult products.

Pay special attention the Search terms field. These are specific terms that you think your buyers will use to find your product on Amazon.

Enter specific search terms to help customers find your products. The limit is 250 bytes. In general, characters count as 1 byte. However, some special characters such as ‘é’, ‘?’ or ‘&’, count as 2 or more bytes. Punctuation and spaces count as bytes. Learn more at Using search terms effectively.

Step 4: Customizations

When listing your products in Amazon Handmade, you set up to 10 product customizations for customers to choose from.

You will use customizations instead of creating a separate product listing when the customization does not impact the item’s look or price, such as size or color, or in the case of something like the use of monogram letters or even cities for items like tea towels or coasters. For detailed information see Amazon Handmade: Customizations.

Step 5: Publish

To complete your listing, simply click Save & Publish. After the item is published, you’ll be able to review the listing in the Manage Inventory section of Seller Central.

Note: It can take up to 24 hours for them to show onsite. If you are still having problems finding your products, check out the help page on Common reasons you cannot find your Handmade listings.

FAQs

Can I copy listings that are already created?

Once you've listed a product, you can copy that listing to create a new, similar product in the same category. Doing so will transfer most of the product information so you can easily list more products. There are a few things to keep in mind when you copy a listing:

• The listing must be in the same category as the original product you are copying and cannot be edited.

• Product images are not transferred from the original product you are copying, but all of your customizations and additional info attributes are transferred.

To copy a listing:

1. Select Manage Inventory under the Inventory tab on Seller Central.

2. Scroll through your products or use the search box to find the listing you want to copy.

3. On the right side of the page, for the product you want to copy, select Copy Listing from the drop-down menu. This opens the Add a Product tool, where most of the information from the original product, including customizations, is copied for you.

4. To complete your new listing, upload a Main Image and update the Title of your product on the Required Info page. If you want to assign a SKU to your new product, you can do so in the Additional Info section. If you don't enter a new SKU, Amazon will assign one for you.

5. Click Save & Publish for your new listing now or continue updating the other information.

Can I list my products in bulk?

Yes, Amazon has inventory templates to upload your product information using an Excel file. Learn more about this at Amazon Handmade: Using Inventory Templates to upload products + FAQ.

Can I transfer information from other online channels I sell on?

The options available to list products to Handmade are manually or through an Inventory Template only. However, you can transfer product details onto your Amazon Inventory File Template from Etsy. See Transfer Product Details from Etsy.

Can I create custom listings for my buyers?

Yes, Amazon Handmade makes it easy for you to offer customized versions of your products to customers. You can either add customizations to your already-listed products or even create a private listing for a made-to-order item. Learn more about Amazon Handmade: Custom Orders.

Is there a way to “pause” my listings?

If you need more time to get caught up, have a family emergency, or you’re going on vacation, you can change the status of your listings to Inactive. This will remove your self-fulfilled listings from Amazon and search results within an hour. See Listing status for vacations, holidays, and other absences.

Does the Build International Listings tool work with Amazon Handmade listings?

This option is not available for products in the Amazon Handmade category.

點擊咨詢現在有哪些新興平臺值得關注 >>>

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。