Amazon Handmade： 商品名稱最佳實踐

請特別注意您的商品名稱，確保它們有助于買家輕松搜索和找到您的商品。

檢查您的商品名稱，以確保買家能夠找到您的商品。商品名稱應清晰、簡潔；主要使用簡短、簡潔的字詞來描述商品。有關如何編輯商品名稱的詳細信息，請參閱 ： 編輯商品信息。

商品名稱最佳實踐

• 使用充分的描述性詞語來完整描述商品。例如，針對搜索進行合理優化的商品名稱可以是“個性化的12 盎司棕色陶瓷咖啡杯。” 這個名稱只用寥寥數語就涵蓋了所有商品細節，無需買家查看詳細信息。

• 我們建議商品名稱的字符數不超過 60 個。

• 在添加商品的顏色、印花圖案或描述等更多詳情時，要使其特定于商品，而不是使用通用或寬泛的商品名稱。

• 在商品名稱中添加“手工藝品”或“手工制作”字眼，以便買家知道這是手工制作的獨特商品。

• 您無需將大量額外字詞添加到商品名稱中，可以將它們添加到【搜索詞】部分。將自動包含您的商品名稱和搜索詞，因此無需重復添加。

優質商品名稱示例

• 純銀仙人掌耳釘

• 手工玫瑰金耳釘 - 玫瑰金耳釘 - 小棒耳釘簡單棒式耳釘

• 個性化手鐲手鏈誕生石姓名

• 個性化禮品 8 盎司香薰蠟燭 - 定制禮品，可在 3 天內發貨，100% 天然大豆蠟制成。

• 壁畫花卉牡丹墻貼，牡丹花束鮮花可拆卸即剝即貼墻紙

要避免使用的商品名稱

• 避免商品名稱過長且過于詳細。將關鍵詞添加到【搜索詞】而不是商品名稱中。示例： “還記得小時候去過的海灘嗎？ 帶貝殼裝飾的相框 - 母親節生日好友女兒姐妹媽媽海灘裝飾品”

• 避免使用過于模糊的商品名稱，確保足夠詳細地描述商品，以免聽起來過于模糊或寬泛。示例： “美國地圖照片”

Amazon Handmade: Product Title Best Practices

Pay special attention to your titles to make sure they help customers search and find your items easily.

Review your Product Titles to ensure your customers find your products. Titles should be clear and succinct, focusing on short, simple words that describe the product. For details on how to edit your Product Titles, see Amazon Handmade: Edit Product Listings.

Title Best Practices

• Use enough descriptive words to provide a complete idea of the product. For example, a well-optimized title for search is “Personalized brown ceramic 12oz coffee mug.” It covers all the product specifics in as few words as possible without going into the details.

• 60 characters or less is recommended.

• When adding additional detail such as color, print, or description of the product, make it specific to the product rather than a general or a broad title.

• Add Handmade or Handcrafted to the title so customers know this is a unique item made by hand.

• You don’t need to add a lot of additional words to the title, rather add these in the section Search Terms. The Amazon search engine will include both your title and search terms automatically, so no need to replicate.

Good Title Examples

• Sterling Silver Cactus Stud Earrings

• Handmade Rose Gold Bar Earrings - Rose Gold Stud Earrings -Tiny Bar Studs Simple Bar Studs

• Personalized Bangle Bracelet Birthstone Names

• Personalized Gift 8oz Scented Candle - Custom gift ready to ship within 3 days, made with 100% Natural Soy Wax.

• Murwall Floral Peonies Wall Decal, Peony Bouquet Flowers Removable Peel and Stick Wall Sticker

Titles to Avoid

• Avoid titles that are too long and detailed. Instead, add keywords to Search Terms instead of the title. Example: “Remember going to the beach as a kid? Photo frame with seashells – great mother’s day birthday best friends daughters sisters mom beach décor”

• Avoid titles that are too vague, be sure to describe the product in enough detail so it does not sound vague or generic. Example: “USA Map Photo”

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