為商品精確分類

搜索和瀏覽是買家在上查找商品時最常用的兩大法寶。即便是最出色的商品，如果沒有正確分類或者根本就沒有分類，也會落得個無人問津的下場。

例如，在“工具和家居用品”店鋪，陳列著數十萬款商品。沒有為商品分類，就等同于將它們胡亂堆放在一起讓買家隨意挑選。

而精確的商品分類，則如同將您的寶貝擺放在正確的通道中、陳列于店鋪中正確的貨架上。如果您的商品信息完備、品質出眾、價格合理，它便會在貨架上熠熠生輝；如果您獲得的又非常積極，則您很容易就贏得一個新買家。

如何為商品分類

無論您是（通過 XML 或文本文件）批量上傳，還是借助“添加新商品”功能逐個上傳商品信息，為商品精確分類的關鍵在于將它們盡可能地細分至最深層的分類項目。

例如，電焊機的分類如下：

• 電焊機

• 氣焊配件

• 氧乙炔火炬

• 氧丙烷火炬

• 丙烷火炬

• 交流-直流電弧焊接設備

• 電弧焊接配件

• MIG 焊接設備

• 等離子弧切割設備

• 點焊設備

• TIG 焊接設備

• 電弧焊接設備

• 氣焊設備

如果您要銷售電弧焊接設備，則必須為您的商品選擇最精確的分類項目，如“MIG 焊接設備”、“點焊設備”或其他最能描述其特性的項目。請勿只是停留在“電弧焊接設備”這一層。

您可能認為，如果采用較為寬泛的分類，商品總是會被搜索出來。但事實恰恰相反。如果您將丙烷火炬歸入電焊機級別，則只有當買家搜索電焊機的時候才會顯示出來，而在其他更深級別的搜索中則都不會顯示。商品放置位置不正確，買家永遠都無法在“工具”店鋪中找到它。

如需了解如何為商品分類，請參閱使用商品分類器。

為了讓買家在亞馬遜上找到您的商品，您需要提供一些搜索詞，使其準確匹配買家在搜索他們想要購買的商品時所使用的搜索詞。

Accurately classifying your products

Two of the most common ways customers find products on Amazon are searching and browsing. Even the greatest products will remain in oblivion if they are not classified correctly or just not classified at all.

For example, in the Tools & Home Improvement store, there are literally hundreds of thousands of products. Not classifying your products is the same as dumping your product in one big heap and then asking customers to find it in that heap.

Accurately classifying products is like placing your products in the correct aisle and on the correct shelf in the store. And if your product shines on that shelf with great information, quality, and pricing, and if your feedback is great, then you just won over a new customer.

How to classify your products

Whether you are doing bulk product uploads (using either XML or text files) or listing them one by one using the Add a Product feature, the key to accurately classifying products is to drill down as far as possible to the deepest classification term.

Consider the classification of power welders:

• Power-welders

• gas-welding-accessories

• oxyacetylene-torches

• oxypropane-torches

• propane-torche

• ac-dc-arc-welding-equipment

• arc-welding-accessories

• mig-welding-equipment

• plasma-arc-cutting-equipment

• spot-welding-equipment

• tig-welding-equipment

• arc-welding-equipment

• gas-welding-equipment

If you sell arc-welding equipment, you must choose the most accurate classification term that fits your product, such as "mig-welding-equipment," "spot-welding-equipment," or whatever describes it best. Do not leave the classification to "arc-welding-equipment."

You might think that if you leave the classification at the broader level, your products will show up no matter what. But the opposite occurs. If you classify your propane torches at the power welder level, it will only be found when browsing power welders. It will not be found at any deeper level. You have misplaced your product and customers will never find it in the Tools store.

To learn how to classify your products, see Using the Product Classifier.

Using search terms

In order for customers to find your products on Amazon, it's important to provide search terms they might use when searching for what they want to buy.

Learn how to optimize your listings for search and how to use search terms effectively.

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特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。