跟賣是亞馬遜獨有的一種“特點”，亞馬遜跟賣本質是未經過商標所有人或專利所有人的允許在亞馬遜出售產品，無論是否出售正品，實質上屬于未經授權出售跟賣商標，屬于侵權行動。

遭遇侵權我們當然可以向亞馬遜提出投訴，但是中國人往往本著“以和為貴”的原則，如果能在投訴之前就私下解決掉當然是更好的。

這樣我們就要給跟賣者發送協商郵件，但是很多賣家并不清晰這個郵件要怎么寫，今天我們就以美國站為例，給大家分享兩個郵件模板。

①如果你的產品是有品牌備案的：

郵件題目明白，示范：Amazon ASIN:XXXXXXXXX IP infringement communication

內容：正文開頭：表明身份，然后，論述事由，三問，侵權類型，請供給專利號/版權號，請明白專利/版權的注冊國度。

Test Buy郵件模板：

Dear “跟賣名字”,

It has come to our attention that “跟賣名字” is using the ” 你的品牌名 “ trademark without license or prior written authorization from ” 你的品牌名“.

” 你的品牌名“ holds federal trademark registrations in the United States. So “跟賣名字” listings violate ” 你的品牌名“ trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “跟賣名字”utilizes our trademarks and images protected by copyright.

“跟賣名字” currently has at least one listing on Amazon.com for products that utilize“你的品牌名” trademarks and/or copyrights without authorization.

See the following ASIN: 被跟賣的ASIN碼

“你的品牌名“ is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of ” 你的品牌名“ trademark rights, copyrights, and Amazon’s Participation Agreement.

“跟賣名字” ‘s infringing listings must be removed immediately to prevent damage to ” 你的品牌名“ brand and lost sales.

While ” A “ has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of ” 你的品牌名“ trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2) Removed all of ” 你的品牌名“ listings of products it claims to be associated with ” 你的品牌名“, including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of ” 你的品牌名“

②如果你的產品沒有品牌備案：

無論有沒有品牌，表達態度端正，不卑不亢，友愛禮貌，立場堅定。

郵件題目明白，示范：Fulfillment by Amazon Warning Communication About ASIN:XXXXXXXX

內容：正文開頭：表明身份，然后論述事由，請求實行的事項和效果。

Test Buy郵件模板：

Dear [跟賣賣家名字],

I am the owner of [你的品牌名字或者店鋪名字]. It has come to my attention you are selling [你的品牌名字或者店鋪名字]. I request that you to remove your listing right away.

[你的品牌沒給你在或者店鋪名字] is something I have created from scratch, and I have no authorized resellers. I sell branded products, and if you are indeed selling counterfeits, then you are in violation of Amazon’s terms of service.

I will file a Cease and Desist letter if the listing is not removed within 48 hours, and you will face legal action if you do not comply.

Sincerely,

[你的品牌或者店鋪名字]"

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。