消費(fèi)類(lèi)電子商品的名稱

好的商品名稱應(yīng)該具有足夠的描述性，要讓買(mǎi)家只看到名稱就會(huì)做出購(gòu)買(mǎi)決定。為新商品創(chuàng)建商品名稱時(shí)，請(qǐng)遵循以下指南

重要： ：某些子分類(lèi)對(duì)【商品名稱】有額外要求。有關(guān)更多信息，請(qǐng)查看子分類(lèi)規(guī)范。

• 一般而言，應(yīng)在此訂單中提供商品信息：品牌名稱、系列名稱、型號(hào)名稱、商品類(lèi)別（ ［ 耳機(jī)、 ］ ［ 可充電電池 ］ 等）以及尺寸、顏色或裝運(yùn)箱數(shù)量，放在圓括號(hào)中并以逗號(hào)隔開(kāi)。例如： ［ （黑色，5.3 英尺，6 件套） ］

  [品牌] + [系列] + [型號(hào)] + [商品] +（[尺寸], [顏色], [裝運(yùn)箱數(shù)量]）

• 僅在需要時(shí)包括型號(hào)（電纜連接、空白介質(zhì)等，為了與同類(lèi)商品區(qū)分開(kāi)來(lái)時(shí)通常需要這些信息）

• 僅在為了與同類(lèi)商品區(qū)分開(kāi)來(lái)時(shí)才在商品名稱中包括尺寸信息：

• 魔聲 HDMI-X 電纜（3 米）

• 魔聲 HDMI-X 電纜（5 米）

• 如果以上電纜僅具有一種長(zhǎng)度，則只需將商品名稱設(shè)置為 ［ “魔聲 HDMI-X 電纜”。 ］

• 每個(gè)單詞的首字母均需大寫(xiě)（首字母大寫(xiě)）

• 商品名稱不得超過(guò) 200 個(gè)字符（因商品分類(lèi)而異）

• 以數(shù)字符號(hào)的形式寫(xiě)出所有數(shù)字，例如 ［ triple.fi 10 pro ］ 或 ［ 2 通道互聯(lián) ］

所有消費(fèi)類(lèi)電子商品名稱均應(yīng)包含以下信息：

大多數(shù)消費(fèi)類(lèi)電子商品

[品牌] + [系列名稱] + [型號(hào)名稱] + [型號(hào)（如適用）] + [商品] +“附” [獨(dú)有信息*（如適用）] +（[顏色], [件數(shù)（如適用])

空白介質(zhì)商品

[品牌] + [系列名稱] + [型號(hào)名稱] + [型號(hào)（如適用）] + [容量] + [寫(xiě)入速度] + [格式（例如 DVD-RW）] + [件數(shù)]

*獨(dú)有信息是指令商品區(qū)別于同品牌其他商品的信息，除了型號(hào)名稱或型號(hào)外，同品牌其他商品的名稱中所包含的所有其他信息完全相同。何時(shí)使用獨(dú)有信息的示例：

• Ultimate Ears Triple.fi 10 Pro 耳機(jī)（炮銅藍(lán))

• Ultimate Ears Triple.fi 10 Pro 耳機(jī)，附 Roadie 耳機(jī)收納盒（炮銅藍(lán)）

除了其中一件商品隨附 ［ Roadie 耳機(jī)收納盒 ］ 而另一件沒(méi)有之外，兩個(gè) ASIN 完全相同，所以我們需要在商品名稱中注明“Roadie 耳機(jī)收納盒”。如果此耳機(jī)的所有型號(hào)全都隨附耳機(jī)收納盒，那么商品名稱中將不會(huì)特意說(shuō)明（我們會(huì)在“隨附配件”要點(diǎn)中予以說(shuō)明）。

非常規(guī)商品名稱

創(chuàng)建新商品名稱時(shí)，請(qǐng)勿包含以下信息：

• 庫(kù)存編號(hào)或 UPC

• 促銷(xiāo)詞匯，例如 ［ “免費(fèi)”、 ］ ［ “獎(jiǎng)勵(lì)”、 ］ ［ “獨(dú)家銷(xiāo)售” ］ 或 ［ “僅售 XX 美元” ］

• 實(shí)際上不屬于商品商標(biāo)名稱的營(yíng)銷(xiāo)詞匯

• 示例： ［ “時(shí)尚輕巧 Fontopia 耳機(jī)” ］ 應(yīng)僅設(shè)置為 ［ “Fontopia 耳機(jī)”。 ］

• 您可以在商品描述和要點(diǎn)中展示商品的優(yōu)點(diǎn)和功能信息。

Titles in Consumer Electronics

A good title should be descriptive enough for a customer to make the purchase based on information on the title alone. Follow these guidelines when creating a title for your new products:

Important: Some subcategories have additional requirements for Titles. Review the Subcategory Specifications for more information.

• In general, include product information in this order: brand name, series name, model name, what the product is ("Headphones," "Rechargeable Batteries," and so on), and measurements, color or case quantity in parentheses and separated by commas. For example: "(Black, 5.3 feet, Set of 6)"

  [Brand] + [Series] + [Model] + [Product] + ([measurements], [color], [case qty])

• Include model number only when necessary (cable interconnects, blank media, etc. may often need this to distinguish from similar products)

• Only include size information in Titles when it differentiates the Item from similar Items:

• Monster HDMI-X Cable (3 meters)

• Monster HDMI-X Cable (5 meters)

• If the above cable only came in one length, it would simply read "Monster HDMI-X Cable."

• Capitalize the first letter of each word (Title Case)

• Limit titles to 200 characters (can vary by product category)

• Write all numbers as numerals, for example "triple.fi 10 pro" or "2-Channel Interconnect"

All Consumer Electronics titles should contain the following elements.

Most Electronics Products

[Brand] + [Series Name] + [Model Name] + [Model Number (if app)] + [Product] + "with" [Unique Thing* (if app)] + ([color], [#-pack (if app)])

Blank Media Products

[Brand] + [Series Name] + [Model Name] + [Model Number (if app)] + [Capacity] + [Write Speed] + [Format (i.e., DVD-RW)] + [# pack]

*A Unique Thing is something that makes the product different from other products from the same brand that have identical information for all other Title content other than Model Name or Number. Example of when to use Unique Thing:

• Ultimate Ears Triple.fi 10 Pro Earphones (Gun Metal Blue)

• Ultimate Ears Triple.fi 10 Pro Earphones with Roadie Case (Gun Metal Blue)

We carry two ASINs that are completely identical except one is packaged with a "Roadie Case" and the other is not, therefore we mention the roadie case in the title. If all models of this headphone came with a case, the title wouldn't mention it (we'd mention it in the bullet for included accessories).

Unconventional Titles

When creating a new title, do not include these elements:

• Stock numbers or UPCs

• Promotional terms like "Free," "Bonus," "Exclusive," or "A $XX Value"

• Marketing terms that are not actually part of the product's trademarked name

• Example: "Stylish Lightweight Fontopia Headphones" should only read "Fontopia Headphones."

• You can display feature and benefit information in the product description and bullets.

點(diǎn)擊咨詢現(xiàn)在有哪些新興平臺(tái)值得關(guān)注 >>>

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。