亞馬遜Prime 會員日小企業促銷常見問題及解答

2022-03-28

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在此次 Prime 會員日以及整個假日季期間，亞馬遜將額外投資一億美元用于支持小企業，并幫助他們吸引新買家。作為這項投資的一部分，自 2020 年 9 月 28 日至 10 月 12 日，對于從?Amazon.com?上購買美國小品牌和藝術家直接銷售的商品且價值達到?$10?的 Prime 會員，亞馬遜將提供一筆?$10?的津貼。該津貼可在 Prime 會員日期間在?Amazo

Prime 會員日小企業促銷常見問題

什么是 Prime 會員日小企業促銷？

在此次 Prime 會員日以及整個假日季期間，亞馬遜將額外投資一億美元用于支持小企業，并幫助他們吸引新買家。作為這項投資的一部分，自 2020 年 9 月 28 日至 10 月 12 日，對于從 Amazon.com 上購買美國小品牌和藝術家直接銷售的商品且價值達到 $10 的 Prime 會員，亞馬遜將提供一筆 $10 的津貼。該津貼可在 Prime 會員日期間在 Amazon.com 使用。在此次 Prime 會員日期間，為了讓買家能夠比以往更輕松地支持小企業，我們挑選了一批符合條件的商品，集中展示在此處。Prime 會員日期間，可使用該筆津貼購買的商品多達數百萬種，包括在亞馬遜店鋪銷售的小企業的商品。

誰負責出資向買家提供可在 Prime 會員日使用的小企業促銷津貼？

此促銷活動由亞馬遜提供全部資金，旨在幫助買家與當地的創新者、工匠和企業家建立聯系。

參與 Prime 會員日小企業促銷是否需要支付任何費用？

不需要。為符合條件的買家提供的 $10 津貼由亞馬遜出資，作為亞馬遜踐行持續支持小企業的承諾的一部分。

如果買家在 Prime 會員日使用其 $10 津貼購買我的商品，我會獲得全部銷售收益嗎？

是的，在扣除適用的后，您將獲得商品的全部銷售收益。為符合條件的買家提供的 $10 津貼由亞馬遜出資。

如果買家購買我的小企業商品以贏取可在 Prime 會員日使用的 $10 津貼，我會獲得全部銷售收益嗎？

是的，在扣除適用的后，您將獲得全部銷售收益。為符合條件的買家提供的 $10 津貼由亞馬遜出資。

我是否必須在 Prime 會員日之前推出促銷才能參與“花 $10，得 $10”的小企業促銷？

不需要。

如何確定我的商品是否已納入 Prime 會員日小企業促銷？

如果您的商品被納入促銷，那么您將在 2020 年 9 月 27 日收到一封電子郵件，其中包含查看您符合促銷條件的商品的鏈接。

亞馬遜如何確定哪些商品和企業可以參與促銷？

我們使用 Gartner 對小企業的定義。符合本次促銷條件的小企業需位于開展促銷的國家/地區，并且已經在品牌注冊中注冊或參與了計劃。促銷中推出的特定商品由屬于小企業的所有者和藝術家直接擁有和銷售。

為何我只有部分商品被納入 Prime 會員日小企業促銷？

符合促銷條件的小企業為所有者和藝術家。促銷中推出的特定商品由小企業賣家獨家擁有和銷售。

亞馬遜如何確定哪些企業屬于小企業？

我們通常使用 Gartner 對小企業的定義。

為何只有和藝術家可以參與本次促銷？

正如我們自己對支持小企業的承諾從未如此堅定一樣，我們知道，在當下，我們的買家比以往任何時候都更想要支持其社區中的企業。我們相信買家會喜歡在我們店鋪中購買來自當地品牌和藝術家的各種獨特的小企業商品。

亞馬遜如何確定哪些小企業是品牌？

參與促銷的品牌均已在注冊中注冊。亞馬遜品牌注冊是一項免費服務，可幫助您保護自己的知識產權，并為買家提供準確、可信賴的購物體驗。

為何我的促銷未在 Prime 會員日小企業促銷頁面或亞馬遜小企業店鋪中顯示？

符合促銷條件的小企業為美國品牌所有者和藝術家。促銷中推出的特定商品由小企業賣家直接擁有和銷售。

我的品牌被納入了 Prime 會員日小企業促銷中，但我并不想參與。亞馬遜能否將我的商品從促銷中移除？

謹在此重申一下，本次促銷由亞馬遜出資，您無需支付任何費用。如果您仍不想參與促銷，我們會從促銷中移除您的。此變更最長可能需要 12 小時才能反映在網站上。

Prime Day Small Business Promotions FAQ
What is the Prime Day small business promotion?
During Prime Day and throughout the holiday season, Amazon will invest an additional $100 million in supporting small businesses and helping them reach new customers. As part of this investment, from September 28 through October 12, 2020, Amazon will offer Prime members who spend $10 on items sold directly by small US brands and artisans on Amazon.com a $10 credit to use on Amazon.com on Prime Day. To make it easier than ever for customers to support small businesses this Prime Day, we have curated collections of eligible products here. On Prime Day, customers can use the credit on millions of items, including products from small businesses selling in Amazon’s store.
Who is funding the small business promotional credit for customers to use on Prime Day?
This promotion is fully funded by Amazon to connect customers with local innoors, artisans, and entrepreneurs.
Will the Prime Day small business promotion cost me anything?
No, the $10 credit issued to eligible customers is funded by Amazon as part of its ongoing commitment to supporting small businesses.
If a customer uses their $10 credit on Prime Day to purchase my product(s), do I get the full sale proceeds?
Yes, you will get the full value of the product after deducting applicable Amazon fees. The $10 credit issued to eligible customers is funded by Amazon.
If a customer buys my small business product(s) to earn the $10 credit to use on Prime Day, do I get the full sale proceeds?
Yes, you will get the full value of the sale after deducting applicable Amazon fees. The $10 credit issued to eligible customers is funded by Amazon.
Do I have to run deals in the lead-up to Prime Day to be part of the “Spend $10, get $10” small business promotion?
No.
How can I tell if my products are included in the Prime Day small business promotion?
If your products are included in the promotion, you were sent an email on September 27, 2020 with a link to view your promotion-eligible products.
How did you determine which products and businesses to include in the promotion?
We use Gartner’s definition of small business. Small businesses eligible for this promotion are based in the country in which the promotion is taking place, and are registered with Brand Registry or participate in the Handmade program. The specific products featured in the promotion are owned and sold directly by US brand owners and artisans that are small businesses.
Why are only some of my products included in the Prime Day small business promotion?
Small businesses included in the promotion are US brand owners and artisans. The specific products featured in the promotion are owned and sold exclusively by the small business seller.
How do you determine which businesses are small?
We commonly use Gartner’s definition of small business.
Why are only US brands and artisans included in this promotion?
Just as our own commitment to small businesses has never been more steadfast, we know that right now, more than ever before, our customers want to support businesses in their communities. We believe customers will enjoy shopping the wide range of unique small business products available from local brands and artisans in our store.
How do you determine which small businesses are brands?
Brands included are registered in Amazon’s Brand Registry. Amazon Brand Registry is a free service that helps you protect your intellectual property and create an accurate and trusted experience for customers on Amazon.
Why aren't my deals featured on the Prime Day small business deals page or in the Amazon small business store?
Small businesses included in the promotion are US brand owners and artisans. The specific products featured in the promotion are owned and sold directly by the small business seller.
My brand is included in the Prime Day small business promotion and I don’t want it to be. Can you remove my products from the promotion?
As a reminder, this promotion is funded by Amazon at no cost to you. If you still do not to participate in the promotion, we will remove your selection from the promotion, which may take up to 12 hours to reflect on the website.