Wish商戶平臺如何手動輸入各個活動的信息？

選擇要創建降價賦能活動的產品

商戶可以手動輸入各個活動的信息，也可以上傳 CSV 文件一次創建多個活動。

在選擇降價產品之前請注意，并非所有產品都有資格參加降價賦能活動。具體而言：

• 退款率高和評分低的產品不可參加降價賦能計劃。

• 新上傳的銷量和/或業績數據有限的產品不可參加降價賦能計劃*。

• 專業提示：您可以先為此類產品創建 ProductBoost 活動，以獲得更多的銷量和業績數據。獲得足夠多的銷量和業績數據后，這些產品即有資格參加降價賦能計劃。

* 特例：當前店鋪排名為黃金和鉑金的店鋪可以為新上傳的產品創建降價賦能活動，不管新產品有多少銷量或業績數據。點擊此處了解有關的更多信息。

手動輸入各個活動的信息

商戶可以首先前往商戶平臺“產品”>“降價賦能活動”>“創建活動”頁面：

然后，您可以在此頁面上填寫相關信息來創建降價賦能活動：

首先輸入活動的基本信息，您可以填寫活動的開始日期，并選擇是否要自動續期。系統將自動填充結束日期，即開始日期之后的7個自然日，因為在此頁面上創建的每個降價賦能活動以7個自然日為一個運行周期。

接下來，您可以自己選擇一個產品來創建降價賦能活動。只需搜索產品 ID，然后選中要參加此活動的產品即可。請注意，您每次只能為一個選定的產品創建降價賦能活動，每周最多可以創建20個活動。

最后，您可以為該產品指定降價百分比，降價幅度可以是原始價格的5％至100％。請注意，您選擇的降價百分比越高，產品價格越有可能比 Wish 上其他商戶銷售的同類產品更具競爭力，從而也能通過活動獲得最多的曝光量利好。創建活動時設置降價百分比之后，該產品將在整個活動的7個自然日內使用該百分比降價。

點擊頁面底部的“提交活動”繼續。

Select products to create Price Drop campaigns for

Merchants are able to create Price Drop campaigns by either manually inputting individual campaign information or uploading a CSV file to create multiple campaigns at once.

Before selecting products to create Price Drop campaigns for, please note that not all products are eligible for Price Drop. Specifically:

• Products that have high refund rates and low ratings are not eligible for the Price Drop program.

• Newly-uploaded products with limited sales and/or performance data are not eligible for the Price Drop program*.

• Pro Tip: Create campaigns for these types of products first to gain more sales and performance data. With sufficient sales and performance data, the products can then be eligible for the Price Drop program.

* Exception: Currently, stores with Gold and Platinum Merchant Standing are allowed to create Price Drop campaigns with newly-uploaded products, regardless of sales or performance data amount. Learn more about Merchant Standing here. 

Manually inputting individual campaign information

Merchants can first navigate to the Price Drop Campaigns > Create a campaign page on their Merchant Dashboard homepage:

Merchants will then be able to create their Price Drop campaign on this page by filling out different pieces of information:

To start with some basic information of the campaign, merchants can fill out a desired campaign start date (end date is automatically generated as 7 calendar days after the merchant-determined start date) and choose whether to opt into automatic renewal. The end date will automatically populate as 7 calendar days after the start date, as each Price Drop campaign created on this page will run for 7 calendar days at a time.

Next, merchants can select a product on their own to create this Price Drop campaign for. Simply search for a Product ID and select the targeted product to drop the price for via this campaign. Please note that merchants may create a Price Drop campaign for one selected product at a time. In addition, merchants are able to create up to 20 campaigns per week.

Lastly, merchants can designate their own Price Drop percentage for this product, specifically, between 5% and 100% off its original price. Note that the larger percentage merchants choose, the more likely they will offer the most competitive pricing of the product compared to similar items sold by other merchants on Wish, and also receive the most impression gains from their campaign. Once this Price Drop percentage is determined at the time of campaign creation, it will be applied to the product throughout the 7 calendar days of the campaign.

Click “Submit Campaign” at the bOTTOm of the page to proceed.

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。