what is the charm of Southeast Asian e-commerce market? Why are more and more sellers turning to Lazada and shopee? Next, I will give you a detailed analysis of Southeast Asian e-commerce market and talk about the advantages and disadvantages of lazada and shopee, so that you can understand them all through this article.

(this article is dry goods, with a total text of 4373 words. The estimated reading time is 11 minutes. Please read it patiently. I hope it will be helpful to you!)

according to the data released by the General Administration of Customs of China, ASEAN has surpassed the EU to become China's largest trading partner in the first quarter of 2020. For Southeast Asia, China has been the largest partner of ASEAN for ten consecutive years, and 2020 is still the year of China ASEAN digital economic cooperation. Southeast Asian countries attach great importance to the transformation and development of digital economy

development status of e-commerce market in Southeast Asia

e-commerce market economy in Southeast Asia is growing at an unexpected rate and is in a dividend period at this stage. According to the e-conomysea2019 report jointly released by Google, Temasek and Bain, the active users of e-commerce in Southeast Asia were only 49 million in 2015, increased to 150 million in 2019, and tripled in four years

figure: booming e-commerce economy in Southeast Asia (source: e-conomy sea 2019)

among the e-commerce market economies of the six major countries in Southeast Asia, the E-commerce markets with the most unexpected growth rate and the most promising are Indonesia and Vietnam. From 2015 to 2019, the annual compound growth rate of the total e-commerce transaction value (Gmv) of Indonesia and Vietnam exceeded 80% (Indonesia 88% and Vietnam 81%). In 2019, the e-commerce Gmv of Indonesia and Vietnam were US $20.9 billion and US $4.6 billion respectively, and were published in e-conomysea2019 According to the forecast of the report, the Gmv of Indonesia and Vietnam is expected to reach US $82 billion and US $23 billion in 2025, while according to the forecast of the 2018 report, the Gmv of Indonesia and Vietnam will reach US $53 billion and US $15 billion in 2025 - the rapid development of e-commerce market economy in Southeast Asia has continuously brought surprises and raised public expectations for its development

figure: e-commerce data of six major countries in Southeast Asia (source: ninjavan)

the above figure shows the e-commerce situation in six core countries in Southeast Asia. Indonesia, the Philippines and Vietnam have great population advantages, with more than 80% of mobile users in Singapore, Malaysia and Thailand. The monthly online shopping rate of people aged 16-64 in Indonesia is as high as 90%, and that in the other five countries is more than 70%. The highest online shopping unit price is Singapore ($91), and the lowest is Vietnam ($23) 。 At the beginning of the rise of e-commerce in Southeast Asia, consumers bought high-priced goods such as discounted electronic products online. Now, in addition to electronic products, consumers often began to buy special commodities, including beauty and skin care clothing, food and personal care products. This also means that consumers stay longer on the e-commerce platform and shop online more often. Shop sellers can select specific countries and product varieties for sale according to customer unit price and hot selling categories. The rapid development of e-commerce market in Southeast Asia also brings opportunities to cross-border players. Ninjavan data show that the sales of cross-border e-commerce in Southeast Asia account for 40% of the total sales. The ecosystem of e-commerce platforms in Southeast Asia is becoming more and more perfect, and it is becoming more and more convenient to enter the Southeast Asian market. More and more Chinese store sellers see the blue ocean opportunities of e-commerce in Southeast Asia

summary of popular e-commerce platforms in Southeast Asia

the e-commerce market in Southeast Asia is full of opportunities, and various platforms are constantly emerging. Store sellers need to choose the most suitable platform for their products and playing methods. Facing the huge opportunities, there are also many challenges.

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